Connect with us

Technology

Excellent Strategies to Improve and Maintain Engagement in Mobile Apps

Published

on

App development has its downs too. One of this is the issue of mobile app engagement. Ever figured out why certain mobile apps receive much response, while others disappear once launched? This happens and will continue to happen. App users will always stick to and use apps that provide enough engagement. They will always leave those with none. This is an issue of great concern for all Appreneurs.

The first necessary thing to figure out before app launch is engagement. A recent report from Google suggests that 25% of all app users use them once before discarding. Another study from Mobile Customer Retention Report concludes that an average app loses 75% of its users after its first day. The truth is; poor rates of app engagement and retention are synonymous to failure. Whereas the increasing number of active users, sessions and rate of retention are synonymous with success. The prediction that by the year 2017 Global Mobile App Revenue will increase to $76.52 billion is undoubtedly true. The question is; how many mobile Appreneurs take this seriously?

So, developing an engaging app is much more than having an interesting idea. It requires backing interesting ideas with strategies. Developing apps and submitting same to an app store is not the end goal. The end goal is to develop apps, submit same, and inspire app users to continuous use of the app. On the long run this increases monetization opportunities, it will also boost your app ranking on app charts.

So, the goal for Appreneurs is to maximize the rate of app retention. It is to convert first-time users to loyal app users. Imagine launching an app now, it garners great hype with various downloads. But drops almost immediately with no download whatsoever. There are valid reasons for this downturn; one is the lack of app engagement. But there are well-structured strategies to aid in app engagement and retention.

Engagement Strategies for App Developers

Ensure to create apps with value

Creating apps with value is the first step to achieving better app engagement. What is the point of developing apps that cannot meet needs of users? For app users, engagement starts with the first encounter with the app. The first encounter happens in the app store. So, if an app is in the store with no downloads, no user will go for it.

Mobile app developers must develop apps endeared to minds of users. Only apps that create and add values to users can achieve this. So before developing an app ask personal questions. Questions like; why would app users use and keep using an app? Why would they choose an app over that of competitors? Will this app create and enough value to users for engagement and retention?

Any Appreneur that answers these questions with clarity is on the right path. Understand that humans do not use apps because of the layout or appearance, they use apps because of the value they create and add to life. They use apps because they make life easy.

Ensure to engage app users

There are many great channels to use to engage app users for better app retention. Using these channels in the right ways brings excellent results. These channels are:

– Emails

Email campaigns offer many opportunities for app developers. It involves sending of newsletters, promotions, discounts, new feature roll outs, and app upgrade. They are good for automated email activated by certain actions like user signup. There are no best approaches to doing this. Test all available approach and at the end choose the best.

– Push notifications

This is among the proven methods Appreneurs use to increase app engagement. It always endears and brings the users back to the app. This simple strategy of pushing messages within an app reminds users about the app. It reminds users about the app they downloaded. It encourages them to take certain necessary actions on the app. If well implemented, encouraged app usage through behavioral data and preferences is possible.

The goal is to send users targeted and smart messages provided with reasons to use the app, but avoid overdoing this. Do not send irrelevant messages that would push users away. There is a squeaky streak between reminding and spamming users. Even top app development companies avoid this.

Ensure to make onboarding easy

It is good for mobile app developers to develop apps considering non-technical users. Develop apps that are the true definitions of simple to old and new users. Users will not spend much time trying to figure out how the app works. Users will abandon apps with many confusing features, sign up steps, and data fields. Overpopulating the app home screen is bad for engagement and retention.

So, provide an excellent onboarding experience. Give app users reasons to continue using the app. This will prevent app abandonment, increase engagement and retention. Note that user lifetime value can increase up to 500% with easier onboarding.

Ensure to provide Incentivization and Gamification

Incentivization and Gamification have direct impact on the behavior of app users. These two are very important. Even top app development companies do no joke with Incentivization and Gamification. Apps with incentives & gamifying features will have great engagement & retention.

Coupons and mobile specific rewards, with relevant offers will aid conversions and engagement.

Using game systems & rewards especially in non-game application aids engagement & loyalty. Including features like badges, competitions & rewards are good gamification. Others are leaderboards, certifications, unlocking items, leveling up & surprises. This is all about the exactness of gamification.

Gamification does not only increase engagement and retention. It aids collective sharing through social channels. This on the large-scale increases app visibility leading to more app users.

Have good iteration of product

Updating app experience, adding bespoke contents and new features are good. They are not only interest users, they get them well engaged to the app.

Providing listening platforms for feedbacks and suggestions from app users is fantastic. These practices endear users to the app. To achieve this, use app analytics but digging deep into it is important. The goal is to study and know app users by heart. App analytics will help achieve this goal. This equips Appreneurs with the knowledge of what app users want.

Keeping an app up-to-date and adding bespoke and new contents are necessary. Constant improvement of the experience of app users on the app and fixing of bugs are necessary too. They convince users of the need to always use and continue using the app. The leads to increased user engagement, devoted and extensive users. All these will influence and increase the average lifetime value of the app.

Find ways to delight app users

There is the need to develop apps that exceed the expectations of users. Always develop an app with this at heart. Developing an app that delight users have long lasting effects on users. Give users something special. Features that overwhelm human feelings while on the app, but do not forget that the goal is to create a value-adding app. It makes the use of the app to the user a habit. Users will engage apps that solve problems and meet needs. The key thing is users will use apps they find delightful.

Conclusion

App engagement and retention rate need key strategies. This post highlights these powerful strategies. Even top app development companies do not neglect these strategies. They apply them for every app launched. So, do not neglect these strategies as a mobile app developer!

Continue Reading
Click to comment

0 Comments

  1. Pingback: Can You Run a Business Via a Smartphone? - Teccrux

You must be logged in to post a comment Login

Leave a Reply

Technology

Top 8 Essential Web Designing User Experience Tips

Published

on

There is no denying the fact that the current scenario of the online realm demands for the interactive and user-friendly website from almost every brand.

A website is the face of the company that interacts with the consumers, display their products and services. It is also an amazing way to keep the audience informed about the latest happenings at their company.

A website is an imperative platform to promote your business online and reach a large number of audiences across the world. If your website is difficult to navigate and provides a poor user experience, it can negatively affect the goodwill of your company.

Here are some effective design tips to improve the user experience and engagement on your website:

Create A Responsive Design

Smartphone users are increasing day by day. So, it is vital to have a website that is responsive or mobile-friendly. People love to browse websites or products or services on their phones rather than on laptops or desktops.

If the website is not working on mobile phones properly, it can turn away your traffic and harm the goodwill of the company. It is utmost important to create a responsive web design that performs flawlessly across various browsers and electronic devices.

It is advisable to use mobile-friendly plugins to offer excellent user experience to your users.

Improve Page Load Time

When a visitor visits your website, they want the page to load at a faster rate. A page that doesn’t load faster can be really annoying and it might lead visitors to leave the site within a few seconds.

So, it is important to check the speed of the website. Also, make sure to ensure that it performs seamlessly on all devices like laptops, mobile phones, and tablets. The site should load quickly across all platforms so that your users have a great experience.

You should ask your web developers to work on improving the load speed of your website.

Simplify Your Website Navigation Process

Having simple navigation on the website is essential. If visitors find a website’s navigation complicated, they are more likely to leave it.

As a result, they will avoid visiting the site. So, it is necessary to have simple navigation that can help your users browse through the website without any difficulty.

Always keep the navigation intuitive, make your products or services descriptive and try to keep the navigation bar simple.

Usage of White Space

Most of the business owners have a notion that the white space on a website doesn’t look good. They prefer a website that is packed with as much information as possible.

However, this is not the case. White spaces around headings and titles are necessary to grab the attention of the audience. It also gives webpage a fresh, open and contemporary look.

So, as a business owner, it is necessary to understand what your users want and develop a site that meets the needs of your consumers.

Create An Impressive Home Page

A homepage is the face of your website. It is the page where your services are well summarized. Online users visit this page to get most of the information about your company or brand.

It is the entryway to your website and most of the users observe how well your homepage defines your service or products. Websites with the best UX are easy to access and simple to navigate through.

Make sure the design is not overwhelming and should leave a lasting impression on your users. The homepage should have short paragraphs, subheadings, large texts and bullet points to enhance user experience as well as conversions.

Define clear call to Action

Apart from having a mobile-friendly web design, it is important to have a proper call to action that guides your users in the right way. A call to action button on the homepage is a must. It helps in increasing the conversion rates on the website.

You can use the words like ‘call now’, ‘let’s get started’, ‘request a quote’ etc. to guide user behavior. Never overlook the importance of the right call to action.

Use Bullet Points

Bullet points and headings are a great way to capture the attention of your users. No one likes large paragraphs as they are boring to read. You need to present the information in an effective way that can be read quickly and efficiently.

Get creative with bullet points by using icons and images. Keep in mind the tone of your brand sets while being creative with the designs, images and icons.

Use Realistic And Relevant Images

An image, video or a GIF is something we all love to see. To grab the attention of the audience, use high-quality images.

Users generally stay more to look at the pictures rather than reading the content. So, it is necessary for every web developer to incorporate great visuals for better user engagement. Also, consider custom illustrations to deliver great user experience so that you can convert traffic into sales.

As compared to regular stick images, customized illustrations are better to engage your visitors on your site.

Conclusion

Easy website navigation, mobile-friendly web design, and quick loading speed are a few things that you need for a better browsing experience. Descriptive content, relevant images, headings, white space, and customized illustrations will improve user attention. With these few tips, you can grab user attention and maximize your ROI.

Continue Reading

Technology

Did You Know These Hack For Instagram?

Published

on

Instagram, launched as Burbn, is one of the largest social media networks in the world today. With a huge user acquisition in just over two months highlights the unprecedented growth of the platform. Normally, applications fail to get such massive acquisition in initial months. Providing a platform that revolves only around picture and video is the USP of Instagram.

Since, it’s on the peak of the horizon when it comes to digital marketing, many business and organization tends to use this application with the hopes of acquiring leads or getting their accounts monetized.

One needs to understand the fact that all business can’t generate leads or benefit their company from Instagram. There are particular niches where you must realize whether your business is fit to conduct Instagram marketing for the company’s profit or not. These are the top niche for Instagram marketing

  1. Fashion
  2. Fitness
  3. Food
  4. Fortnight
  5. Gaming
  6. Luxury
  7. Pet
  8. Travel

This does not mean that if your business does not fall in these niches you can’t go for Instagram marketing. You must understand the perception of the audience on Instagram. Generally, the most active people on Instagram are teenagers, i.e. 72% of them. Hence you must ask yourself, is your business in any way aligned with the above-mentioned niche for Instagram.

By now, you must have a clear understanding of whether your business’ time on Instagram is worth it or not. But that’s not enough. There is one more analysis that needs to do. That is to get statistics of Instagram usage globally.

Businesses will then decide which country should get targeted to generate valuable leads. As per statista.com, these are usage penetration of Instagram in selected countries as of January 2019.

From these statistics, you can understand two major points:

  • Which country’s user will be valuable for your business when generating potential leads
  • Which country should you choose for running Instagram marketing that would benefit your business in the long term

Instagram Marketing Hacks

1. Useful Hashtag

You might be wondering why hashtags are important in Instagram. It is a fact that people on the Instagram search for content for a niche-specific keyword. Therefore, you must focus on writing niche-specific content. You must also ensure that your content pieces include such hashtags, keywords, helping your buyer personally search your content with ease. How you do it?

Visit RiseDecoded website and your query will get resolved.

2. Schedule for posting

Having a concrete schedule for posting your stories on Instagram is important. The best time for posting on Instagram is between 9 am through 11 am EST. But wait, does that mean, if you post your content within this time frame, you will get engagement on your post? Right.

Well not exactly, but you must understand that every account has a different audience, living in different parts of the world have their own time zones. This is the reason why you have to deduce which time slot is best for you to post generating maximum engagement on Instagram.

3. Shout Out Influencers

When you present yourself as a new business entity, you must create a space with your identity in your target market. Now, this might be challenging. Luckily these influencers can help you with shoutouts, which might help you in getting you’re targeted know you much more easily.

4. Start interaction and get ‘Likes’

Interaction on the post of influencers or big brands initially can catch people’s eyes. They will explore your profile and might interact with you as well. You must post your first casual comment on a strong profile so that people appreciate your comment – and since you will be the first one to comment – it will get highlighted on the post, exposing your profile to targeted audience.

5. Stories Clickbait

Do you have a good amount of valuable audience in your profile? If yes. then for stories clickbait. You must provide catching content in your stories, enticing people to click on your profile, and then drive the user to your website. But be careful, you don’t have to do that often. You can’t take your audience for granted, else eventually engagement on your profile post will go down.

6. Make weird comment and derive story out of it

In October 2018, an Egyptian girl made headlines when she conducted an online social experiment. She posted pictures with comments on an image from NASA depicting how their rocket could end world hunger. She even claimed in her post that NASA contacted her. When the story got viral, she admitted that this was a social experiment stunt. But this got her known with a large number of followers. She got famous with a nasagirl tag back then.

You can also make such comments on big brands and create humor which can ultimately get a lot of attraction and make your profile engaging.

7. Small Giveaway

‘Giveaways’ provide you with the opportunity to generate hype about your product or service within your audience. When you see that your posts are going viral, and you can afford to spend some bucks on marketing, then this is the best method to generate a valuable lead.

Offer your audience some valuable pieces of content, features of an application or a prize that will make them become loyal to your brand, in exchange for promotion of your brand on social media.

8. Post consistently

You must realize the fact that each Instagram account has a rank or worth. Think about it. A person who has been following 1000 accounts, how would Instagram know which account post must users see?

The age of the account and the level of engagement represent the rank and worth of an Instagram account. Therefore, post content what your audience would like to see regularly. Since you know your audience better, you must know what type of content they would love to see.

9. Boomerang

You must be aware of another amazing Instagram feature called ‘Boomerang.’ This feature can slow down a video to make it more compelling for the viewers. People love to see regular content in slow motion because it changes the cinematography completely. And, as a result, it will lead to more engagement and generate exciting buzz for your audience. So, analyze your business and see if you can make use of this feature.

10. Verification badge

Finally, the verification badge is important for any Instagram account. As a business, it will depict that your account is reliable. Once you start getting engagement on your account, you can apply for account verification.

Once verified, Instagram will promote your account to relevant users because you are now an authority in your niche.

Final Words

With over 700 million active users, one can see the huge potential of getting valuable leads from Instagram marketing practices. The users value and engage with interesting content. Therefore, you must develop content with interesting information, or showcase your business in a unique style.

Produce content with a catchy caption that leads to engagement. And, last but not the least, switch to an Instagram business profile, in case if you haven’t from a normal profile because you will be provided with tons of free tools and insight.

Author Bio:

Salman is an engineering graduate and digital marketer by profession. He works as a Digital Marketer at Cloudways. He loves to create value for the Startup community & help entrepreneur reach their goal. He is a big fan of cricket and does play AAA games in his free time.

Continue Reading

Technology

Essential Chrome Extensions for Digital Marketers

Published

on

Google Chrome is not only the most popular browser in the world but also a great working tool for webmasters and SEO specialists. And most importantly, for this browser, there are tons of useful extensions that can help improve work efficiency, optimize some tasks and spend less time doing the usual things.

Currently, over two billion people use Google Chrome as their main browser. There are many advantages to using this browser, one of which is the presence of many extensions for marketers and SEO specialists. If you want to improve the SEO strategy for your site, we suggest that you familiarize yourself with the 8 best extensions for analyzing, tracking and tracking site metrics.

We decided to make a selection of the best plugins for Chrome, which may be useful for SEO, and are completely free to use. You will definitely find in this list suitable SEO chrome extensions to the treasury of useful tools for yourself.

Keywords Everywhere to quickly find keys with the Keyword tools

Keywords Everywhere is a great free tool that will save you time searching for keywords. In addition, the service allows you to determine the CPC for each keyword, watch traffic from the search network, etc.

After determining your keywords, you can learn about competitors.

MozBar to determine the popularity of competitors

MozBar is a well-known extension from MOZ, which allows for a comprehensive SEO analysis of the site and its pages. You can conduct quick analytics of the pages of interest, including backlinks, social engagement level, technical SEO indicators, and content.

The extension has good functionality even in the free version, while there are no restrictions on time or number of checks.

SEO Peek for Analytics On-page SEO Factors

The fast and easy extension that allows you to check SEO-factors directly on the pages of the site. The presence of title, description, other metadata, including additional description, titles and other elements – all this can be quickly checked using SEO Peek.

Similar web for general site analytics

Recently, we wrote about the best tools for analytics competitors, and among them pointed out and Similarweb. Similar to the site, there is a browser extension for Chrome, which allows general site analytics, including user involvement, site popularity, social activity, traffic sources, and other equally useful information.

Google Tag Assistant

One of the most useful extensions from Google. Tag Assistant is a troubleshooting and verification program for tags used for Google Analytics and re-marketing. The ability to record sessions and analyze the performance of trekking tags on all user route – this is perhaps the main feature of the Tag Assistant.

In our opinion, this SEO extension for Chrome is one of the most necessary for any SEO specialist or marketer who wants to analyze both his site and competitors’ sites.

Redirect Path

Shows server response. When triggered, 301 redirects will show the path and HTTP-headers in detail.

Benefits: provides detailed information about the server’s response to a specific page request (date and time of the last change, timeout, IP and server type, caching header values).

The plugin will be indispensable if the site contains double or triple redirects. You can track down the sources of errors.

SerpWorx

Check out the position of your site right now!

SerpWorx to determine the reasons for the high ranking of competitors

Unlike the above tools, SerpWorx is a paid extension for Chrome browser. The cost is $ 9.95 per month, but the data it provides is almost priceless.

What is this extension? SerpWorx allows you to look in one place at once several key indicators obtained from the giants of the industry. Thanks to him, you can immediately get data about Trust Flow / Citation Flow from Majestic, collect analytical data from MOZ and SEMrush, and if you have an Ahrefs account, connect it too.

So you get data for 9.95 dollars at once from 4 of the largest SEO services in the world, which are trusted by millions of specialists. Of course, this is one of the best Chrome extensions that SEO specialists can use.

Majestic Backlink Analyzer

Majestic remains one of the heavyweights in the field of software for SEO, with this extension you will not need to visit separate pages – all the functionality is available immediately. Backlink Analyzer reports quantitative and qualitative data on backlinks. The Majestic index is larger than that of Moz, which makes it a more reliable tool for analyzing backlinks. However, you will need a paid subscription.

Hunter for outreach

If you want to increase the visibility of your brand or website on a search engine, an outreach can greatly help. If you need to offer the site owner to exchange backlinks, write a guest article or make a proposal, first of all, you need to find his contact details.

And if you could not do it through the Contact Form or find the mail in Contact Us, then Hunter will do it for you, and quite quickly.

Google PageSpeed Chrome Extension to check site speed

The Google PageSpeed Chrome Extension is the perfect browser extension to test site speed. In turn, checking the speed of the site in 2018 is extremely necessary, since it significantly affects the ranking of the site in search engines.

A one-click extension allows you to see how fast your site loads; this tool is very easy to use and understandable to users, it allows you to estimate the speed of a site on a 100-point scale. In addition, the extension gives tips on how to optimize the loading speed of your site, whether it be image optimization or plug-in scripts.

BuiltWith technology to check the technical part of the site

We also wrote about it in our previous article about tools for analytics of competitors. As in the case of Similarweb, the site has a browser extension that allows you to collect complete information about the technical part of the site, starting with the used CMS and server, and ending with advertising and copyright providers.

Character Count

To check the number of words in an article or message, Word Count plugin is great. A quick display of the result will make sure that the specific text has the optimal size (or vice versa, is too short or long, and requires editing).

SEO Meta in 1 Click

Analyzes SEO information:

  • meta tags (Title, Description, Canonical, Robots Tag and others),
  • shows h1-h6 headers,
  • images, their alt and title values,
  • links and their title values,
  • check markup open graph,
  • has hot links to sitemap.xml and robots.txt
  • checks installed analytics counters.

Advantages: an interface with a convenient tab structure, one of which has links to quickly check the page in other Google tools. These include Mobile Friendly, Google PageSpeed, micro marking, and others. The plugin allows you to quickly view all the important SEO-page settings for 1 minute.

Evernote Web Clipper

The coolest extension for saving articles, bookmarks, pictures, and other content. However, to use it, you need an account in Evernote. Are you not in Evernote yet? What are you waiting for? Urgently register! It’s no wonder that this service has so many fans.

If you save an article, the extension automatically removes all unnecessary from the page.

Blocks ads, pop-ups and even videos that are played before the main video on YouTube. Definitely a must-have, if only for the sake of the last function.

Conclusion

Small afterword: now there are about 100,000 extensions, so our choice is subjective. If you have your own extensions that you like to use for promotion – write in the comments, we will be happy to consider them.

Author Bio:

Sridhar Kesaraju has started a blog called PrimeAmigo. It helps the marketers to find out the right tools to improve their efficiency in theDigital Marketing space. Sridhar have 14 years of experience in Digital Media Planning, Google AdWords, Web Analytics, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, e-mail Marketing, and Website Traffic Optimization.

Experienced in increasing visibility, profitability and performance for diverse organizations ranging from SMBs to large reputed organizations in retail, fashion e-commerce, travel, IT, health, and internet sector.

Continue Reading
Advertisement
Advertisement

Trending