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How Videos are Next Revolution in Content Marketing

Marketing teams are always looking for new ways to reach their audiences and stay ahead of the competition. Videos seem to be one of the newest trends emerging in content marketing as it is a powerful way that companies can tell an effective story or show interest in what they offer without sounding too salesy. Videos can be a powerful way to get your message out. They’re not just for entertainment anymore, people are looking at them as content marketing tools too!

People always want the best experience possible when it comes to their product and videos offer that in droves. Videos make things seem more real than ever before because they show what is happening from start to finish without cutting away as you would see on youtube, TV, and social media platforms, this level of authenticity helps viewers to connect with products and services better which means an increased potential for sales. It’s no wonder so many companies have found success using video as part of their online strategy today!

Video content is one of the most engaging types of content on social media. With a whopping 40% increase in video posts each year, it’s no wonder why companies are investing more time and money into their videos. The evolution from text to images has been slow but steady with an eventual adoption into video as the next revolution in content marketing. See below how?

What Video Content Marketing Really Is?

Video content marketing is when brands produce content in a video format to promote or advertise their profile on the web. Videos are generally posted directly on either YouTube or at a social network community, Though it is not only limited to that only it can also be showcased in the form of online classes, courses, live video, or self-facilitated video. At the point when made nicely a video can be an incredible way for a brand to spread its message in a manner that is effectively open to an enormous crowd. It works with both B2C and B2B content methodologies. The extraordinary thing about video content advertising is that it is a simple method to perform and that too successfully. Video content is a decent tool for this as the visual component assists businesses with clarifying how things work.

1. Video Content Provides the Opportunity to Feature More About Your Product

Video content is the perfect way to show off your product. Some people love seeing great, detailed photos on Facebook or Instagram but all they have are still pictures! The video medium provides an opportunity for a more engaging experience that can include how-to videos, product reviews, tutorials, and do 360-degree feature videos which makes it easier for consumers to buy products when given these opportunities.

Video content has many benefits when promoting your products or services on social media sites such as Facebook or Instagram because some users prefer seeing great photos of products over still pictures only but unfortunately, there isn’t any real footage or moving images typically found with these platforms which provide fewer data about features like how something works without actually doing so first-hand; however, you may have an advantage by uploading a short clip about your product pages or via YouTube where viewers will find more information.

Undoubtedly, video marketing is one of the newest and efficient additions in advertising methods. Not only because everyone is adopting this method but because video-based content is one of the most versatile and profitable digital marketing tools out there. Here are a few reasons why you should consider using a video marketing strategy right now.

2. Driving Conversions and Sales Rather Than Other Types of Content Marketing Formats

People usually prefer to watch videos rather than reading the content as videos provide the same amount of information in few minutes. Thus, video marketing commitment results are much higher than that of text form of promoting. Individuals would most likely prefer to watch than reading, which is the reason social networking sites are being overwhelmingly used to advertise today in comparison to email. According to the research, only a few individuals who see an advertisement in text format content will click on them. In addition, advertisers who use video-based marketing are most likely to see a boost in their income rates

3. Video Content Engaging Mobile Users Because People Like to Watch Videos on the Go

Video content is the new way to reach mobile users on their phones. Mobile video consumption has grown by 36% in recent years and will continue growing at a rate of 16% each year as people increasingly turn for entertainment when traveling abroad or commuting home from work The popularity of video-based content has successfully been able to keep mobile users hooked on their phones for long hours.

People tend to spend hours on video-based content which includes movies, television programs, narratives they all are considered as video content. Studies show that half of the individuals on the globe spend an hour or even more while watching videos each day, that is almost 4 billion individuals who watch a ton of videos regularly. Investing and putting resources in video content marketing can prove to be a great idea, particularly because your competitors whether located in domestic boundaries or worldwide are probably going to utilize video-based content marketing strategies themselves. This is the reason YouTube is a particularly famous platform.

4. Videos Are Shaping Content Consumption on Social Media

Numerous platforms support a type of media, Social media being one of them. Social media platforms contain plenty of both promotional videos and entertainment videos. Most of the users watch video content. Insights show that on Facebook alone, posting video-based content will build client engagement and will show growth. Video content is not limited to be utilized via social media for promotion, there are various other mediums through which it can reach a vast number of audiences, for example, online courses, websites, introductions, etc.

5. Using Video Content Can Be a Game-Changer in Boosting Your Customer Engagement

It’s no secret that customer engagement is key to success, and video content can be one of the most engaging types. For example businesses like Coca-Cola use videos on their social media sites as a way for them to connect with customers in new ways. As mentioned above, individuals will connect more to video-based content over text-based content. Because of this, the video-based content marketing strategy is a popular method of advertising across various organizations across the globe. In any event, the inclusion of video content in text-based configurations of advertising results in immense growth in user engagement– for instance, adding video content in an email can be helpful in an increment in click-through- rates. There are two significant elements to take a glance at:

  • Prevalence of the platform
  • Target audience

The prominence of the platform is essential the more well-known, the more individuals would be attracted towards it. In any case, when taking a look at your intended target group, you need to set up what foundation of social media is best suitable for you. YouTube is the most prominent and the best platform for Those businesses who are looking for a business to engage in through video content.

6. Rank Your Videos on Google

Google shows video results in organic search. Uploading a professional-looking, high-quality video to YouTube can be an effective way to get your business on the first page of Google for many popular keywords and phrases that target viewers with specific interests. Google has been trying to take over the world, one search term at a time. They show videos in organic results and if you upload your video on YouTube that targets common keywords for their site then chances are good it will appear near or at the top of Google’s list!

7. Video Builds Trust

According to a recent study, one of the best ways for companies who are looking at marketing with video is by focusing on building trust. The research found that when people watched videos from brands they trusted and thought highly in terms of taste or creativity it lead them much more inclined than those without these qualities about whatever product was being advertised; this included viewers across all demographics – even if you’re not traditionally considered “tech-savvy.”

A video is an excellent way to build trust. It provides visuals that can’t be captured by text alone and lets your prospects see what you do on a daily basis, how smoothly the business runs behind closed doors – all without ever meeting them in person! Video builds empathy with potential clients because they’re able to identify faces just as easily from thousands of miles away or at other times during work hours.

How Is a Video Considered Ideal for Promotion and Growth?

People today are spending more and more time watching digitally posted videos which is a result of video marketing strategy. Video Marketing Strategy is not just about creating a video and posting it on different sites let’s look at some of the features that drive traffic to your content and result in growth. If you’re new in the marketing industry and want to promote your video content then you can get industry expert’s insights on video marketing. See a few important strategies to make your video content marketing campaign successful.

1. Planning and Setting Goals

Just like every other promoting strategy you execute, your video content should be also be planned and must justify your efforts for the results to be fruitful. One thing to remember is timing. As you must be knowing that most video applications have severe time limits which thereby makes it important to plan precisely what you need to shoot with the valuable seconds you have.

2. Quality

There are few measures one should take to guarantee your blogs and other content are of the finest quality when they reach your audience the same thing goes for video. Even if you’re shooting progressively from a cell phone doesn’t mean you can pull off messy execution. Your video quality will improve only if you address your concerns about temperamental or jerky shooting or even for the minor details, and when you will actually find ways to accomplish the best lighting for your shot so that viewers can focus on your message.

3. Optimization

You cannot publish different things in the content without ensuring that clients and customers can easily discover and get to it. The same methods must be applied for video content as well. It is important that you pick an eye-catching title for your video, and pick a fun or interesting “cover outline for example a still shot from the video that will show up as the title screen in the client’s newsfeeds. When applicable, add the date and area of the video. Furthermore, Don’t forget to add trending hashtags related to those topics, which fill in as an extraordinary method to stay in contact with your target audience.

4. Distribution

The Video-based content can be published on platforms like your website, blog, social media accounts, and emails. This way of distribution has its pros: it’s usually free and fully in your control. In case you will invest energy in making a video, ensure you find legitimate mediums to share your content so others can discover it. Try not to stop for a second to repost the video content you make by utilizing a versatile application on different properties like your site, blog, and other social networking destinations.

5. Be convincing

The most ideal approach to make your video content viable is to make them convincing. The content of your video needs to catch the viewer’s eye and be fascinating, fun, enlightening, engaging, inventive, unique, or participating. Viewers who are willing to spend time to watch your content must not exhaust them and ensure to keep them hooked.


Video content marketing is turning out to be increasingly reasonable and far-reaching. Video creation develops partly because of advances in technology since it’s not difficult to spread across the globe. Making promotional content for your business requires innovativeness and in-depth knowledge, A mixture of these parts makes advertising possible at minimal cost Innovative video marketing can be spread on the Internet in few days while getting a lot of views. which is the sole purpose of video marketing Thereby making video Content marketing a revolution in Marketing Strategies?

Author Bio:

Deepak Chauhan is a digital business strategist and CEO of VOCSO Digital Agency based out of India, the USA & the UAE. The web business strategist, who has 12+ years of experience, has worked with many small businesses and startups across the globe to help them build successful websites/applications and launch them online with his strategic consulting. When not working, he enjoys traveling, writing, photography, and satisfying his taste buds.

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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