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8 Digital Marketing Tips to Overtake Your Competitors

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The internet is a cut-throat market. A small mistake can cause a loss of large amounts. On the other hand, it also has great potential for boosting your brand. The virtual world is rather small and physical boundaries do not apply as much while availing goods and services over the internet. Thus, the perils of falling into anonymity always loom over any business, which pushes them to run innovative marketing campaigns to stay relevant.

Cutting out your competitors from this race is not a tough job. If you make use of just the right tricks, it can help you get into the spotlight and enjoy a steady traffic on your website. So the best way to overtake your competitors is by concentrating on a scalable and realizable digital marketing campaign that is best-suited for your goals and the kind of brand that you wish to develop.

1. No More Buffering!

A slow loading website can really dampen the user experience. With the average internet user getting more demanding, getting a website that loads in the least amount of time has become a necessity. It is important to balance out the rich content with a faster load time. Faster websites can boost the possibility of converting a visitor into a customer. For instance, if you decrease your load time from 3 seconds to 1 second, you can decrease the probability of bounce by a whopping 32%! You can make use of tools such as Google’s Page Speed Insights to reduce the load time.

2. Get Your Business Listed and Claim It

Very few digital marketers understand the specific kinds of niche directories. These niche directories are centered on specific sectors of businesses. Listing your business under a niche directory will not only carry out SEO tasks and offer visibility to your brand, but it will also help you reach out to your target audience and vice versa. After you have listed your business, you can not only watch your business rank higher but also see an increased submission to your contact forms and response over phone calls. Also, make use of tools like Google My Business to update your physical store locations. Platforms like these become comprehensive record management systems that can maintain and retell the story of how your business has grown.

3. Follow a Mobile-First Web Design Approach

Major search engines, led by Google, have been awarding a higher rank to websites that also have a mobile-friendly view. Such a move is not a surprise considering that the internet users are no longer limited to laptops or desktops and have shifted to smaller devices like phones and tablets. Thus, if you are starting off your web designing, it would be a better approach if you first develop the platform for mobile devices and then later expand to other layouts. However, one should feel up for the challenge since following a mobile-first method would be a lot more difficult than simply converting a site to the mobile mode. Invest in a dedicated team that can make use of creative ways to display smaller texts on tiny screens without compromising on the needs of the audience.

4. Collect Information through Forms

Collecting customer information has always been the most important element of digital marketing. Once you have a list of those interested in your wares, you can focus on reaching out on them and improving your business. That’s the whole point of marketing, right? Apart from adding contact information on all the various places where you have a presence, you can also develop and use long form pages that can ask questions or offer guidance related to your clients. You can either make a standard long form page or a service long form page that is packed with data and information that will add value to the readers. Using an interactive element in these long forms can also help your page rank high in the search results. Ensure that your call to action button is compelling enough to also capture vital information such as their email addresses and other contact details. Another way to gather data is by offering incentives such as pop-ups that offer free eBooks to those who sign up for the mailing list.

5. Exploit Visual Mediums

Nothing is more appealing than visual stimulation. In fact, our brains can process and retain images much better than they deal with text. There are many ways to capture your audience while marketing your products. To begin with, your brand logo is the first thing that can help convey your mission, vision, and work ethics. Try to convey maximum while using minimum words. Once you have developed a logo that works for you, stay consistent on using it over multiple platforms. Another way to convey information while remaining interesting is by making use of infographics. In the current era, nobody really has the time to go through long and droning web pages, so you can cramp in a bunch of data through infographics. A major advantage is posts that contain such compressed form of data tend to be shared much more easily! It breaks down the complex into small, digestible bits.

6. Create and Run Interesting Contests

Creating and running contests may be the best possible way to grab attention towards your brand. However, one needs to understand that albeit easy, contests are time intensive. Running contests on your website can fetch more organic traffic caused by the ripple let out by other contestants. You can integrate the contest and spread awareness amongst your followers using your company’s social media handles. This strategy can also make it easy to obtain back-links. For example, suppose you are running a contest on your homepage, of which the grand prize is a brand new gadget. You can reach out to bloggers (such as reviewers) who can give you a back-link to your landing page. This will offer you brand recognition and popularity amongst the internet users.

7. Start Blogs for Your Company

Blogging is the next big thing that can help propel businesses, websites, and aspiring writers. Blog readership has drastically increased in the past few years. Apart from creating blogs within your CMS, it might be a good idea to create other blog posts on platforms such as BlogSpot or WordPress. However, do bear in mind to mention your contact details at every post. This will offer you brand visibility. Additionally, there are many ways through which you can carry out SEO tasks to help your blogs rank higher. So there will be more mediums for your customers to reach you.

8. Join Groups for Target Audience

Social media groups are highly underrated and poorly considered while formulation of a marketing strategy. However, when used effectively, it can become a potent weapon in your arsenal while marketing your goods. Many websites such as Facebook and LinkedIn have user operated groups where like-minded individuals share ideas, post discussions, and even conduct polls. Such groups are basically hotspots for potential clients! Becoming a part of such a group can boost the outreach wing of your marketing strategy. Stay active within such groups, lead discussions, share latest news or information related to your industry to keep your audience engaged. If no such group for your target customers exists then take the initiative and create one!

Conclusion

We hope that these digital marketing tips will help you give a massive boost to your business. It will not only help you take down your competitors but will also help your company expand. Running a successful digital marketing campaign takes time, money, and effort. However, the return on investment for such campaigns has always been quite high. Remember, the digital world is constantly changing and you have to stay updated on the latest trends and shifts in your field. Keep updating the strategy to reach out to your target audience and the wonders of a successfully run digital marketing campaign will surely reward you with a steadily evolving business.

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7 Innovative Web Design Trends for 2019

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Do you want a modern designed website with a high-end layout and functionalities for your online business? To own an estore or website that not only looks stunning but offers better user experience (UX), embedding the innovative design elements can do wonders.

Digital trends keep on updating now and then, and to beat your competitors by attracting more visitors towards your website, it’s essential to design and code site layouts as per the creative web design trends for 2019.

1. Rotating Animations

The design of a site or the way it looks play a great role in grabbing the attention of the online audience. To make sure they keep coming back, focus on designing a layout that is trendy and attractive. Like every year, animations will lay on the top of the web design trends list but this time with a little twist.

Rotating animations having any graphics or content moving round and round will give your site visitors a unique experience they were looking for.

2. Add More Depth to Designs

An easy way to give an impressive and sophisticated look to a website without having to apply too many efforts is to add some drop shadows and bright colors. This will provide more depth to a simple design.

To design a visually appealing layout, try creating flat designs which appear to be 3-dimensional but are actually not. Even gradients and two-tone color schemes are in a trend this year.

3. Non-Traditional Scrolling

Nowadays, you might have noticed websites having different scrolling options indulge more user interaction and ensure better user experience. Along with a vertical scroll, horizontal scrolling is also grabbing the user attention. Adding non-traditional scrolls on your website is going to be in trend this year.

4. Gradient Designs

Gradient designs are something people often notice, no matter, how simple or unique they are. By adding gradients instead of regular designs, the overall appearance and impact of a website design changes to a great level. Whether you are designing a logo, graphics, layout or any other element, don’t forget to include gradients as they are becoming a popular choice among creatives.

5. Scroll Triggered Animations

One of the exciting web design trends down the way is scroll animations. If you are more concerned about visitor engagement but also wants a better visual design, opt for scroll triggered animations that are surely going to impress your audience. This type of scrolling option encourages the visitors to click through the pages and browse the entire layout.

6. Abstract Shapes

Majority of the online visitors love designs and elements having shapes. From simple shapes, the trend this year has slightly moved to abstract or versatile shapes that look a lot more impressive and amazing. For designing a modern and classy website, integrate abstract shapes with gradient designs.

7. Large & Bold Titles

Web design trends in 2019 are changing from every preview, right from the graphics to content. This year, large and bold titles with short font messages are going to grab the user attention. To deliver your online message to clients in a fast and effective manner, use variable font sizes on the homepage and add videos to engage users. Larger the heading tags are, pair them with smaller sub-texts.

So, here are the most innovative web design trends that are surely going to help you design a modern website with a unique visual design and an appealing layout. If you are planning to engage more visitors or want to increase the time users spend on a website, follow the latest design trends of 2019 to get a website that’s amazing and profitable.

Author Bio:

Steven Edwards is a Content Writer at WebLift having 5 years of experience in researching and writing technical content on web development, web designing, SEO strategies and digital marketing topics. I love to pen down my thoughts and research on recent technological trends in IT industry.

7 Innovative Web Design Trends for 2019

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Latest Web Design Trends 2019 – Do you want a modern designed website with a high-end layout & functionalities for your online business? *Top Website Designs For 2019

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Best Android Spy Apps of all Time

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Are you inquest of best android spy apps to secretly and remotely monitor smartphones? There are numerous cell phone monitoring and tracking applications rightly available in the online spy market. However, not every spy app can provide desired features.

We have reviewed most popular android spy apps and found out the best out of the bulk. Read on to know which cell phone spy app for android has got a place on our list of best android spy apps of all time.

TheOneSpy Android Spy App

TheOneSpy is a multi-platform spy application that allows tracking mobile phones and computers running different operating systems. If we particularly talk about android monitoring solution of the spy app, it is one of the finest spy software rightly accessible. The android spy app offers the most high-tech features enabling the end-user to monitor cell phone and real-life activities of the target.

It offers screen recording and screenshots to capture all cell phone activities remotely. Moreover, it offers tracking of SMS, MMS, instant messages, social media chats, phone calls, GPS location, emails, photos, videos, internet history, keylogs and much more. The app enables the end-user to remotely operate camera and microphone of the targeted cell phone by sending a command via online portal of spyware.

It is one of those cell phone spy app that allow users to spy on most popular social media apps like Facebook, Instagram, Snapchat, WhatsApp, Line, Skype, Tinder, Tumblr and more. The android spy app can be subscribed for a particular period of time paying a nominal amount. The one-month subscription of basic version of android spy app costs around $18.

Mspy Android Tracking App

If you know a bit about cell phone spy apps, you might have heard about mSpy cell phone monitoring app. It is one of the most popular android spy apps rightly available in the spy market. The application is particularly intended for parents and employers for remotely monitoring the mobile phone activities of their children and workers.

The cell phone tracking app offers a wide range of features enabling the end-user to monitor and manage the targeted android phone remotely. It offers monitoring of messages, phone calls, emails, contacts, GPS location, photos, videos and keystrokes. Moreover, it allows spying on social media and instant messaging apps including Facebook, WhatsApp, Skype, Snapchat, Tinder and Telegram among others.

The application can be subscribed for a specified period of time. The mSpy android monitoring software is a bit expensive as the basic version of the software costs around $25.49 a month. The premium version of the software is priced at $69.99 a month. You can check out the latest price detail of the software here.

Highster Mobile Android Spy App

Highster Mobile is another popular cell phone spy app that is being used by parents and employers around the world. It is multi-platform tracking software that allows monitoring Android, iPhone, BlackBerry, Windows and Symbian phones. The application offers a wide range of features enabling the end-user to monitor and manage cell phone devices without taking them into possession.

The core features of the software include tracking of SMS, MMS, emails, photos, videos, GPS location, and internet browsing history, contacts, social media apps, instant messaging apps and more. While the android spy app offers all basic spying features, it does not offer parental control for filtering and blocking websites and applications.

When compared with other android spy apps, Highster is the most affordable spy application. There is only one-time fee that is around $69.99. There are no monthly or quarterly subscriptions and division of features as per package plans. You can know more about the software here.

Spyera Android Spy Software

Spyera is another popular cell phone spy app which allows tracking mobile phones running Android and many other operating systems. The core features of the spy software include tracking of messages, call logs, emails, photos, videos, contacts, GPS location and more. It also offers call recording and call interception to remotely track and manage incoming calls from unwanted numbers.

The application also allows monitoring surrounding scenes and sounds to capture the real-life activities of the target. It means the end-user of the spy app can remotely operate camera and microphone of the targeted android device to see and record surrounding events.

Moreover, the spy app allows tracking Facebook, WhatsApp, Pinterest, Skype, Line, Viber, WeChat, and Hangout, Yahoo messenger, Snapchat, Kik, Telegram, Tinder and many other social and instant messengers.

If we talk about the price and subscription of the android tracking software, there are three subscription periods i.e., 3-month, 6-month and a year. The price of 3-month subscription of the software is around $189 which is quite higher than the prices of other spy applications.You can get the latest price detail of the software here.

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How Vulnerable is Internet of Things? 5 Looming Hack Attacks

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Just as experts had predicted, the IOT is going badly as far as safety is concerned. The potential threats posed by Internet of connected things devices have made vendors really uncomfortable. But it’s you, the customer that should be most concerned.

Considering the drastic adoption and growth of internet-connected devices in our lives, are we facing the biggest catastrophe to hit the internet yet? Up until IOT, the most common consequence of security breaches has been loss of money.

You use a “123456” kind of password and you risk your bank account(s) being hacked. But IOT-device attacks involve as much as harming or even killing victims. Yet, who’s acting about the looming danger? For now, not enough people.

Let’s look at how your life could be changed by the press of a button by the wrong person:

Your Health

Leading a better and healthier lifestyle is a common interest among people around the world. Technology scientists aren’t left out in this as they play significant roles in inventing technologies that’ll ensure a longer lifespan.

Internet-connected medical devices like heart pacemakers, IV drip devices, diagnostic machinery, medicine dispensers and heart monitors amongst others, meant for better treatment now stand the risk of being disrupted by hackers. Remember this scene from Homeland?

The healthcare industry is still “the worst” in cyber security. And with the coming of IOT, this is unlikely to change, unless more effective measures are put in place. This is not to undermine the efforts of regulatory agencies like the FDA, FCC, the Department of Health and Human Services and nearly 10 other regulatory bodies safeguarding patients against cyber threats.

Their stipulated guidelines that manufacturers of medical devices are mandate to abide keep hazards in check. However, there’s so much more to be done.

Your Car

Along with the engine, styling and overall performance of the car, the modern day automaker is often seen stressing on the new technology installed in their cars. As Ford begins testing of its Stratasys Infinite Build 3D machine designed to produce any car parts on a large scale with its advanced cutting and engraving equipment features, it won’t be long before car enthusiasts begin to ride in their dream cars.

As exciting as these ground-breaking innovations may be, they come with big security concerns. Most modern-day cars allow long-range connections through wireless connections like Wi-Fi and cellular network. With the right tools, a hacker can open your car, kill the engine and even instruct it to go out of control, all remotely.

While we are a long way from “unhackable” cars, manufacturers seem to be taking the issue a little more seriously. A Toyota spokesman says: “Toyota has developed very strict and helpful firewall technology against such remote & wireless services.”

Your Home

Nothing beats the comfort of living in a home that meets your taste. Good news is, you don’t have to break the bank to make that happen. With advanced cutting and engraving equipment, you can create customized designs and fixtures for a perfect decor at affordable rates.

Homes are becoming automated, with every function being remotely controlled. The bad eggs aren’t oblivious of this. If you can control your home appliances, so can a hacker. As you open your front-door locks, deactivate the alarm system, open the garage door, and control the thermostat or the refrigerator remotely, a hacker can do these too.

In recent times, home automation has become a standard feature that developers install in homes. Terrorists could change their M.O. and exploit the vulnerabilities of the system. Having gained access, they could turn on power-hungry devices in a neighborhood, overloading shared power transformers and knocking the whole neighborhood off the power grid.

Your TV and Mobile Phone

Familiar with Ransomware and doxware? These malware programs cause more harm than good. Ransomware encrypts your data then asks for ransom to unlock it. With advancement in technology, offline backup could reduce the sting. But hackers were quick to adapt doxing which works just like ransomware. Instead of asking for money in order to decrypt your data, doxware locks your devices, and then threatens to release private information.

The IOT comes with a lot of benefits that are too good to be thrown away. So, where does that leave us? Treading with caution might be the solution. For me, I’ll slow down on fully automating my home. Connecting just the stereo of my car to the internet and have everything else work manually isn’t such a bad idea. After all, I don’t care if hackers change my channels and GPS voice personality. My engine, however, I want to be the one in control.

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