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6 Ways to Improve Your Page Speed for SEO

Do you know a good page speed is one of the integral components of an ideal website? If no, we are here to let you know about the same via this write-up.

An ideal website is a full-fledged website that expresses a lot about your business. Having a website with low speed really puts off your earned traffic. You have no idea, owning a website with low speed can let you experience a greater amount of bounce rate. Therefore, the greater the bounce rate the lesser your audience will stick to your website. Investing a lot of time and resources to design your website is worthless if you will not pay the required attention to your website speed.

Well, there are various factors that are responsible for slowing down the loading speed of content to display on your page. And, here in this write up we will express a few ways that can help you out in optimizing your page speed. We will cite a few SEO techniques as well to improve your page speed for SEO. But before that let’s know what is page speed and the importance of page speed.

What is Page Speed?

In simple and easy words, Page speed is something that signifies the loading speed of content to load on your page. It calculates the actual amount of time taken by the content to load when someone visits your page.

The speed of your page depends on various variables and there are many components that contribute to slowing down the speed of your page.

Following are the key factors:

  • The total number of images, videos, and other media files that exist on your page.
  • What are the plugins installed on your page?
  • Number of redirects

Therefore, consistently maintain your page speed by keeping in view of all the above-mentioned key tips.

Importance of Page Speed?

Page speed is highly important because this is something that forces customers to hold on to your page. Low page speed leads to an increase in bounce rate and this ultimately results in the declination of your traffic.

In fact, Google research shows that the moment loading times increase from one to three seconds, the probability of a bounce rate maximizes to a great extent. If the page takes five seconds to load, the probability of a bounce rises by 90 percent. Therefore, paying attention to page speed is of utmost importance.

Six Key Tips to Improve your Page Speed

Compress Large Images

Though we put eye-catchy images to give more value to our content or to beautify our web page. But, it is also important to keep in consideration, not to put heavy large images. Because no matter how good these images are, their heavy configuration can lead to the slowing down of your page. Heavy images truly decrease the loading time which ultimately repels users to stick on your page.

Therefore, increase the loading speed of your page by optimizing and compressing images. This can be done by altering their file formats, compressing images, and enabling lazy loads.

Also, there are plenty of image optimization plugins available in the market like WP Smush and many more. You can make use of these plugins to optimize your images. These plugins compress your images without affecting the quality. Thus, boost the speed of your page and maintain the quality of your selected images with these highly effective plugins.

Eliminate Unnecessary Plugins

It is of high importance to free your page from unnecessary plugins or plugins that are not in use anymore. Having many plugins and outdated ones can definitely bring security threats to your page. So, keep reviewing your plugins and eliminate if you find anyone of no benefit because these plugins result in a very poor user experience. And, it’s a matter of concern if your users have to switch because of bad page speed. You are yourself disappointing your organic potential traffic.

Moreover, there are fewer plugins that slow your site performance than others. For analyzing such plugins, you need to test them on an individual basis. Do, perform a test of the plugins that you have decided to use.

Optimizing Video

These days developers add more video content to their website because users found videos more attractive and multimedia truly adds more customer engagement. But the addition of videos becomes problematic also when it starts hampering your page load speed. Therefore, the solution for the same is, start optimizing your videos. Optimization of videos is highly important to boost the speed of your page.

You can optimize your videos by performing these tasks:

  • Minimize the length of videos on page
  • Compress the video file
  • Eliminate the audio track if the video is used as a design element in the background
  • Choose the standard format, MP4 as it produces the smallest size.

Enable Browser Caching

Browser caching is something crucial that assists majorly in enhancing the loading speed of your page. Enable your browser caching to store unnecessary results on a viewer’s hard drive. By doing this, you can get a faster load time upon returning of your visitor.

The advantage of browser caching is, it does not need to reload the whole page every time when a user visits it. This tool can preserve a variety of information like images, stylesheets, and javascript files.

Reduce Redirects

Having too many redirects actually slows down your page loading speed. The more you put redirects, the more you fail to create a good user experience. Because it leads to long waitings and we can’t neglect this, long waitings annoy users to such an extent that ultimately maximizes bounce rate.

Following are two ways by which you can reduce redirects on your WordPress:

  • Avoid creating unnecessary redirects when building internal links and menus.
  • Making top-level domains.

Minimize Server Response Time

Reducing server response time should be one of the essential aims for website owners and SEO professionals. Investing so much in your website is a complete waste of time and money if your website takes a major amount of time to load.

You can enhance server response time in the following ways:

  • Use reliable and fast web hosting
  • Optimize database
  • Use lightweight WordPress
  • Configure Caching
  • Minify Scripts


Lastly, we suggest our readers, who own a website or planning to make a website on their own to keep in consideration of these tips. Above mentioned tips will surely assist you in maintaining the page speed of your website. So, do make optimum use of this information and see wonderful results.

We assure you will never face a decline in your traffic if you will always maintain your page speed along with all the essential components.

Do share your views with us via the comment section below. Thank you for reading!

Author Bio:

Morris Edwards is a Manager at Awebstar, a website designing agency in Singapore that is dealing with mobile app development, eCommerce development, SEO, social media marketing, and more. Connect with him on Facebook, Instagram, and Awebstar.

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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