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5 Brilliant Digital Marketing Strategies To Promote Your Membership Site

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Growing your membership site can be challenging, especially when you’re competing with tons of other companies in the same space. Luckily, you can increase your membership signups with the right digital marketing strategy in place. You can promote your membership site using these seven brilliant digital marketing strategies. Email marketing is a very effective digital marketing strategy. Around 4 billion people used email in 2020, and this number is expected to reach 4.6 billion by 2026. Email marketing is powerful because it allows customers to interact with you in a genuine, relevant manner. But how do you get started? We’ve got five tips for you.

Offer Valuable Lead Magnets

A lead magnet is a compelling offer to your new visitors in exchange for an email address. Your offer can range from a free ebook, a PDF book, an MP3 audio file, or even a video course. Lead magnets can be anything that is of interest to your audience and provides value. It should be something that the reader will want to receive. Some of the most popular lead magnets include:

Free eBooks:

Giving away an ebook to help potential customers solve a problem or get ahead in their careers is a great way to get their attention. You can offer these freebies in exchange for signing up to your email list. Once subscribed to your email list, you can develop a stronger relationship and send them updates about your business.

Templates:

Templates are a great way to help your customers save time and simplify their tasks. Give your customers the ability to customize the template to suit their specific needs without extra effort or cost. In addition, it’s a great way to build relationships with customers.

Checklists

If you want more leads, collect emails by offering value through helpful checklists or step-by-step guides. One great way to do this is to provide your prospects access to a free checklist for social media marketing. Giving uniquely high-quality content will pay off in the long run with increased traffic, leads, and conversions. Eventually, you can use this email list for future campaigns.

Run Contests On Social Media

Running a contest is one of the best ways to generate interest and grow your membership site. Every business can benefit from this type of marketing. A good contest is an excellent opportunity for you to engage with your audience, grow your email list and reinforce stronger brand awareness. To inspire you, here are some ideas for your social media contest ideas:

Like and Comment to Win

The classic “like and comment to win” is a tried and true way to increase engagement. Post a new image or video with a call-to-action for your followers to like and comment. Don’t forget to offer a prize to your winners, such as a gift card or access to an exclusive training program. Your giveaway should be valuable to the target audience and require minimal effort. It’s a good idea to offer an incentive for people who might not otherwise purchase from you, such as a free membership or product trial.

Tag a Friend

Tag-a-friend contests are a great way to incentivize your current members to share your content on social media. This contest will give you more visibility online, and help spread awareness about your membership website. Give your audience a reason to enter your social media contest! Offer prizes that will make them want to share the contest with their friends.

Cause Marketing

Cause marketing is a powerful marketing strategy that can drive sales and create a sense of brand loyalty. In addition, it can be an integral part of a company’s charitable mission. When you’re integrating cause marketing into your plan, it helps to think about which organizations matter most to your business and what they stand for. Consider partnering with a local charity or non-profit that aligns with your company’s values and overall goals. This way, you can give back in a way that best suits your audience while at the same time establishing deeper connections with them.

To maximize results from your campaign, follow these three steps:

  • Find an organization that shares similar ideals with your business.
  • Involve employees in fundraising efforts by asking them to participate in giveback days.
  • Develop an integrated digital strategy so you can reach more people.
  • Get creative when promoting your company’s social responsibility and donate money through in-kind donations such as school books or equipment to sports leagues.

Offer Value to Your Membership Customers

Deliver on your promises of value to entice them to sign up for a membership. But, don’t forget that, as with all good marketing, you will need to provide something people want and can’t get anywhere else. This is true of all kinds of marketing. There has to be something truly unique and valuable about what you offer for people to pay for it. Research your competition and ask yourself what they could not do if they wanted to.

Then, find ways to stand out by being better than them at solving problems no one else even realizes are problems yet. Take notes on your top competitors’ strategies and make an effort to learn from them. Below are questions to help you discover your top competitors’ strategies and find ways to improve upon them by:

  • What’s effective about their sites? What’s not effective?
  • How do they promote their services?
  • How much traffic do they get?
  • Do they have a plan in place to further improve these areas?

Make a list of things you admire or dislike about each competitor, so you can consider all factors when working on your marketing strategy. Then, with enough data, you can determine what methods work best for particular types of services. A good strategy is to do something slightly different from everyone else. Learn what your customers want by listening to them on social media. Improve any existing processes to differentiate your brand. You can always learn something new from other brands. So now go out there and make your brand competitive.

Guest Posting

Guest Posting is still an effective way to network with other businesses and their customers. By doing so, you’ll drive traffic back to your website, build your reputation in new communities, and increase visitors. Focus on finding blogs in your niche and providing helpful information that will add value to their community.

Make sure you include a link back to your membership site in your bio at the end of each post. This way, you’re not only building trust with their audience but also helping yourself stand out from other marketers. In your guest post, give readers something that educates them in a specific area of their lives. People tend to love educational content; it helps them take advantage of resources to grow personally or professionally.

Conclusion:

No matter how big or small your company is, it would help to have a marketing strategy to stay ahead of the competition. Nowadays, most consumers are turned off by traditional ads because they want something relatable and authentic. To give yourself an edge over other membership sites out there, try using these 5 digital marketing strategies.

Author Bio:

I’m Nikki, the founder of Wisdome and owner of 4 online businesses. Wisdome was created because people kept asking me how I managed to create my memberships effortlessly. With Wisdome, coaches, teachers, and trainers have everything they need to run an online membership site. My goal is simple: Empower coaches and trainers from different fields to share their knowledge and help them transform people’s lives.

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