Instagram, launched as Burbn, is one of the largest social media networks in the world today. With a huge user acquisition in just over two months highlights the unprecedented growth of the platform. Normally, applications fail to get such massive acquisition in initial months. Providing a platform that revolves only around picture and video is the USP of Instagram.
Since, it’s on the peak of the horizon when it comes to digital marketing, many business and organization tends to use this application with the hopes of acquiring leads or getting their accounts monetized also, use this app for Instagram followers.
One needs to understand the fact that all business can’t generate leads or benefit their company from Instagram. There are particular niches where you must realize whether your business is fit to conduct Instagram marketing for the company’s profit or not. These are the top niche for Instagram marketing
This does not mean that if your business does not fall in these niches you can’t go for Instagram marketing. You must understand the perception of the audience on Instagram. Generally, the most active people on Instagram are teenagers, i.e. 72% of them. Hence you must ask yourself, is your business in any way aligned with the above-mentioned niche for Instagram.
By now, you must have a clear understanding of whether your business’ time on Instagram is worth it or not. But that’s not enough. There is one more analysis that needs to do. That is to get statistics of Instagram usage globally.
Businesses will then decide which country should get targeted to generate valuable leads. As per statista.com, these are usage penetration of Instagram in selected countries as of January 2019.
You might be wondering why hashtags are important in Instagram. It is a fact that people on the Instagram search for content for a niche-specific keyword. Therefore, you must focus on writing niche-specific content. You must also ensure that your content pieces include such hashtags, keywords, helping your buyer personally search your content with ease. How you do it?
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Having a concrete schedule for posting your stories on Instagram is important. The best time for posting on Instagram is between 9 am through 11 am EST. But wait, does that mean, if you post your content within this time frame, you will get engagement on your post? Right.
Well not exactly, but you must understand that every account has a different audience, living in different parts of the world have their own time zones. This is the reason why you have to deduce which time slot is best for you to post generating maximum engagement on Instagram.
When you present yourself as a new business entity, you must create a space with your identity in your target market. Now, this might be challenging. Luckily these influencers can help you with shoutouts, which might help you in getting you’re targeted know you much more easily.
Interaction on the post of influencers or big brands initially can catch people’s eyes. They will explore your profile and might interact with you as well. You must post your first casual comment on a strong profile so that people appreciate your comment – and since you will be the first one to comment – it will get highlighted on the post, exposing your profile to targeted audience.
Do you have a good amount of valuable audience in your profile? If yes. then for stories clickbait. You must provide catching content in your stories, enticing people to click on your profile, and then drive the user to your website. But be careful, you don’t have to do that often. You can’t take your audience for granted, else eventually engagement on your profile post will go down.
In October 2018, an Egyptian girl made headlines when she conducted an online social experiment. She posted pictures with comments on an image from NASA depicting how their rocket could end world hunger. She even claimed in her post that NASA contacted her. When the story got viral, she admitted that this was a social experiment stunt. But this got her known with a large number of followers. She got famous with a nasagirl tag back then.
You can also make such comments on big brands and create humor which can ultimately get a lot of attraction and make your profile engaging.
‘Giveaways’ provide you with the opportunity to generate hype about your product or service within your audience. When you see that your posts are going viral, and you can afford to spend some bucks on marketing, then this is the best method to generate a valuable lead.
Offer your audience some valuable pieces of content, features of an application or a prize that will make them become loyal to your brand, in exchange for promotion of your brand on social media.
You must realize the fact that each Instagram account has a rank or worth. Think about it. A person who has been following 1000 accounts, how would Instagram know which account post must users see?
The age of the account and the level of engagement represent the rank and worth of an Instagram account. Therefore, post content what your audience would like to see regularly. Since you know your audience better, you must know what type of content they would love to see.
You must be aware of another amazing Instagram feature called ‘Boomerang.’ This feature can slow down a video to make it more compelling for the viewers. People love to see regular content in slow motion because it changes the cinematography completely. And, as a result, it will lead to more engagement and generate exciting buzz for your audience. So, analyze your business and see if you can make use of this feature.
Finally, the verification badge is important for any Instagram account. As a business, it will depict that your account is reliable. Once you start getting engagement on your account, you can apply for account verification.
Once verified, Instagram will promote your account to relevant users because you are now an authority in your niche.
With over 700 million active users, one can see the huge potential of getting valuable leads from Instagram marketing practices. The users value and engage with interesting content. Therefore, you must develop content with interesting information, or showcase your business in a unique style.
Produce content with a catchy caption that leads to engagement. And, last but not the least, switch to an Instagram business profile, in case if you haven’t from a normal profile because you will be provided with tons of free tools and insight.
Salman is an engineering graduate and digital marketer by profession. He works as a Digital Marketer at Cloudways. He loves to create value for the Startup community & help entrepreneur reach their goal. He is a big fan of cricket and does play AAA games in his free time.
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