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8 Strategic Ways To Drive Traffic On Instagram

Instagram has more than one billion monthly active users and it is the best tool for marketers to grow their businesses. The platform provides more opportunities for marketers to increase their visibility and sales. Remember that the traffic and engagement of your profile are more important to growing your business using Instagram. You can increase your profile’s traffic when you use the perfect strategies. In this article, you analyze and understand how to drive more traffic to your Instagram profile with a few effective strategies.

Add Links To IGTV

IGTV is a long-form video format that allows users to post videos up to 15 minutes from mobile and 1 hour from the website. If you’re aiming to grow your business you should create videos and post them on Instagram TV with proper links. Adding links to your posts will help audiences to click the links and buy products. This could drive more traffic and interactions to your Instagram account. Focus on adding a call to action which triggers the viewers to check out your video description to view the link. Creating IGTV videos will help to boost traffic to your profile.

Optimize Your Bio

Write an attractive bio to grab more attention from the audience. Optimize your bio by sharing your own experiences or about your business to drive more traffic. Add a high-quality profile photo and a link to your product page in your bio to increase engagement and traffic. Your bio must be unique from others because it will appear first when someone visits your profile. If your bio is more sightful it gives a good impression to the viewers and they might watch all your posts. This could help you to gain more followers and increase your interactions.

Post Stories Frequently

Upload Instagram stories consistently to be more visible on Instagram. While you post stories, your profile will appear first on your followers’ feed grid which triggers them to view your stories. Using Instagram stories will help to drive more traffic because 500 million people post and watch stories daily. Make use of Instagram stories stickers to attract more audiences. You could use polls, quizzes, and question and answer stickers to drive more traffic and engagement. Instagram allows you to add links to your stories when you have more than 10,000 followers.

Create User-Generated Content

Make use of Instagram reels which is a short-form video format to post user-generated content. Uploading this kind of content is a good strategy to run a successful marketing campaign and drive more traffic. For example, if your business is cosmetics you could upload the posts which are created by your user with your products in your reels to build trust and increase engagement. Posting these types of content in your profile will help you to attain more views on your Instagram reels videos to reach the right person on Instagram. You can tag the user or mention the user on that content to encourage them and boost the traffic.

Invest In Instagram Ads

If you want to increase the traffic faster you should invest some amount in Instagram ads. Instagram ads help you to reach more people in a short period because it appears between the IGTV videos, in the feed grid, and in a separate reel video. While creating ads remember that your product must appear within the first few seconds or else people will simply skip and move on to the next one. Your ad must be more attractive and convey the right message (for example, the benefits of using your product) to encourage the viewers to visit your site and purchase products.

Collaborate With Influencers

You could drive more traffic on Instagram by collaborating with influencers because they connect with audiences easily. While you collaborate with influencers consider all types of influencers and select the best one in your niche. You need to pay for collaboration and if you do it you will get a good result in the end. When you opt to collaborate you can gain new followers and potential customers to increase the traffic. Influencers create content or upload posts to their account when you collaborate and the audiences of that influencer will start to visit your profile.

Go Live

You could start a live session on Instagram to answer the frequently asked questions. This will help you to drive more traffic to your profile and you can see how many people engage with your live session on the top left of your screen. Go live at least once a week to engage with the audience. Use Instagram live to launch new products and you can also provide any promo codes on your life to trigger audiences to buy your products which work to increase the traffic. Remember that your live session will disappear after 24 hours like stories so you could share it to your IGTV to get more engagement and traffic.

Use Proper Hashtags

Experiment with hashtags to widen your reach on Instagram. Some people watch the content or interact with posts by discovering hashtags. Analyze which hashtags are trending on Instagram and use the appropriate ones in your posts to generate more traffic. You can use branded hashtags to represent your brand and think that if your branded hashtags go viral your posts will appear on more users’ screens and on the Instagram explore page. While your posts rank on the explore page your profile will be more visible and help to grab more engagement and traffic.


If you’re a small business owner trying to grow your business on Instagram, experiment with these strategies to drive more traffic. The traffic of your profile helps you to increase engagement and sales. Keep in mind and create valuable content and use the perfect strategies to develop your business and get popular on the huge social media platform.

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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