Emily Lulamay is an American beauty and self-care creator who turned shower routines into a TikTok career. Her @emilylulamay account mixes “everything shower” tutorials, fragrance layering, hygiene tips and cozy home vlogs, and it has grown to about 2.1 million followers.
She turns 23 today, November 7, 2026. Here is what is publicly known about her age, Ohio roots, YouTube beginnings, brand deals, fiancé Dylan and her Victoria’s Secret Fashion Show moment, based on Famous Birthdays, a Teen Magazine interview, brand pages and her own posts.
Emily Lulamay Quick Facts
| Name | Emily Lulamay (styled Emily LulaMay online) |
|---|---|
| Known for | Viral TikTok shower routines, "everything shower" and self-care content |
| Birthday | November 7, 2003 (as reported by Famous Birthdays) |
| Age | 23 (turns 23 on November 7, 2026) |
| Zodiac sign | Scorpio |
| Hometown | Monroe, Ohio |
| Profession | Beauty, self-care and lifestyle content creator |
| TikTok | @emilylulamay, about 2.1 million followers and 135 million likes (Nov 2026) |
| Other platforms | YouTube and Instagram, both @emilylulamay |
| Brand work | eos "LulaMay Lineup" bundle; D'Alba skincare collaboration |
| Relationship | Engaged to her fiancé, Dylan |
| Pets | Two cats |
| Net worth | Not publicly confirmed |
Who Is Emily Lulamay?
Emily Lulamay is a TikTok star and lifestyle creator. Famous Birthdays describes her as a content creator best known for beauty routine videos, shopping hauls, beauty tips and hair tutorials. Her TikTok bio sums up her niche as “shower routines & the tuscan lifestyle.”
A 2025 Teen Magazine profile described her as a self-care advocate for Gen Z whose followers treat her like a “virtual big sister.” Readers who like creator bios may also enjoy our profiles of Julesboringlife, Paige Mackenzie and Katie Brueckner.
Emily Lulamay Age and Birthday
Famous Birthdays lists her birthday as November 7, 2003, which makes her 23 years old as of November 7, 2026. Her zodiac sign is Scorpio. She has also shared photos from her high school graduation on Instagram.
Emily Lulamay Early Life and Hometown
Famous Birthdays lists her hometown as Monroe, Ohio. In her Teen Magazine interview, she said she began uploading YouTube videos when she was about ten years old: “I did vlogs, makeup videos, Minecraft gameplay, just random stuff. I just loved making videos.”
She started posting lifestyle content on Instagram in November 2016, according to Famous Birthdays. Before becoming a full-time creator, she worked in retail. She told Teen Magazine that the job left her little time to look after herself, and that leaving it is when her “glow-up” really began.
Emily Lulamay TikTok Career
Viral shower routine videos
Famous Birthdays says she launched her TikTok account in July 2023. One of her most-watched early clips, with more than two million views, is titled “This is THEE order you need to be using your products in for your everything showers!!” That style of step-by-step body care video became her signature.
Her audience grew fast. Teen Magazine counted about 1.6 million TikTok followers in April 2025, and tracker site TokRanks put her at about 2.1 million followers and 135 million total likes in early November 2026. Her videos also cover perfume reviews, hauls, nail looks and house tours.
Her self-care shelf and beauty philosophy
A well-known feature of her videos is a six-tier bookshelf filled with body mists, washes, lotions and scrubs instead of books. She told Teen Magazine she prefers natural makeup, does not dye her hair, and focuses on what works for her own features rather than chasing every trend.
Emily Lulamay Brand Deals
Talent firm HG Media Group says it helped secure a partnership with her “dream brand,” eos. As part of eos’s collaboration with Cardi B, she launched the LulaMay Lineup, a three-piece body care bundle sold on the eos website. It includes Fresh & Cozy Body Wash, Coconut Waters Body Lotion and Fresh & Cozy Body Mist.
She has also worked with Korean skincare brand D’Alba, according to a February 2025 LinkedIn post from the agency team that arranged the collaboration.
Emily Lulamay at the Victoria’s Secret Fashion Show
In October 2026, she posted that she had been invited to the Victoria’s Secret Fashion Show, which took place on October 18, 2026, at Sony Pictures Studios in Los Angeles. She shared packing, get-ready and vlog videos from the night and captioned an Instagram carousel “first in my bloodline to attend the @victoriassecret fashion show.” Those posts are among the reasons searches for her name have climbed.
Emily Lulamay Fiancé Dylan
Famous Birthdays reports that she lives with her fiancé, Dylan, and their two cats. She mentions him in her own captions too, such as a HomeGoods and Trader Joe’s haul “picked out by fiancé dylan.” His last name and a wedding date have not been publicly shared, so this article does not guess at them.
Emily Lulamay Social Media
Her main handle is @emilylulamay on TikTok, Instagram and YouTube. TikTok is by far her largest platform. Teen Magazine reported about 180,000 Instagram followers and 146,000 YouTube subscribers in April 2025; those numbers have likely grown since, so treat them as a snapshot.
Emily Lulamay Net Worth
Emily Lulamay’s net worth has not been publicly confirmed. Celebrity wiki estimates are guesses based on follower counts, so they are not repeated here. Her reported income sources are content creation and brand partnerships such as eos and D’Alba.
Emily Lulamay FAQs
Who is Emily Lulamay?
Emily Lulamay is an American beauty and self-care content creator from Monroe, Ohio. She is best known for TikTok videos about shower routines, body care, fragrance layering and hygiene tips, posted on her @emilylulamay account.
How old is Emily Lulamay?
Emily Lulamay is 23 years old as of November 7, 2026. Famous Birthdays lists her birthday as November 7, 2003, and her zodiac sign is Scorpio.
Where is Emily Lulamay from?
Famous Birthdays lists her as being from Monroe, Ohio, in the United States. She has not publicly confirmed the exact city she lives in now.
Is Emily Lulamay engaged?
Yes. Famous Birthdays says she lives with her fiancé, Dylan, and she refers to “fiancé Dylan” in her own video captions. No wedding date has been publicly announced.
How many TikTok followers does Emily Lulamay have?
Her @emilylulamay TikTok account had about 2.1 million followers and more than 135 million likes in early November 2026, according to TokRanks. Follower counts change daily.
What is Emily Lulamay’s net worth?
Her net worth has not been publicly confirmed. Figures on celebrity wiki sites are estimates, not financial records, so they are not repeated here. Her income comes from content creation and brand partnerships such as eos.
Last updated: November 7, 2026