Social Media Tips To Create Buzz At Event

If you are going to organize an event in the coming future, social media could play a defining part in making it successful. According to Forbes, 90% of customers think that watching a video on social media helps them make purchasing decisions, and 64% say that simply seeing a video makes them more likely to purchase. This stat proves how beneficial it can be to reach an audience through visuals on social media platforms.

So, through this blog, we are making sure that you do not miss out on the power of social media by providing you with some crucial insights. So, if you want to unlock the potential of social media to skyrocket the success of your next event, then stay with us till the end of this blog.

Social Media Tips & Tactics

Since social media is such a goldmine for promoting your events online, let’s see how you can make the most of it through these tips and tactics.

Find Your Audience

It would help if you had an action plan before promoting your event. First, spend time researching and learning about your industry. Then, consider things from the consumer’s perspective, such as if the content you read might impact your decision.

To get a basic idea, look at the ideas that have worked for others in your sector. Above all, be aware of who your intended audience is. Recently, Cadbury wanted to thank its fans and celebrate surpassing 1 million Facebook fans in the UK. So they made a giant chocolate thumbs-up that looked like Facebook’s ‘Like’ button. It rapidly went viral and gained 40,000 new fans in a short period. They also posted a video detailing the process, viewed by over 250,000 people worldwide.

Share Teasers

Getting the word out about a new event is difficult for marketers. However, launching a teaser campaign is a lovely method to get users intrigued. It’s an excellent technique for grabbing attention and building excitement. To make this work, identify the platforms that would be beneficial for your event.

Apart from that, email marketing allows you to share more information about your event. In 2016, Amazon used the Super Bowl to promote its newest device, “The Echo,” by airing three teaser commercials during the commercial breaks.

Create a Branded Hashtag

Creating a memorable hashtag will be beneficial both online and offline. It will assist your product stand out from the crowd online and encourage others to talk about it. Users can also utilize the hashtag to learn more about your brand and event. When you conduct events related to the launch, it operates offline. Using a hashtag slideshow to promote your event encourages participants to participate online, share their experiences, and expand the reach of your event.

Display a Social Wall

Display a social wall that showcases all the engagement on various social media platforms like Instagram, Facebook, Twitter, Pinterest, and Google Reviews. All this user-generated content is displayed on a giant digital screen in real-time. Displaying inspirational content around your event hashtag across all digital platforms will improve traffic to your social media accounts and raise the number of followers and fans.

A social wall is an excellent method to display all of your content in one location and encourage your audience to create content on their own to feature on the giant social wall. This step enhances customer engagement at your event.

Get in Touch with Influencers

Working with influencers with loyal followings is one of the most acceptable methods to expand your social media reach. In addition, you can use their platforms to generate buzz for your event. The idea here is to discover influencers whose followings match your type of guest, not those with the largest followings. Then, you’ll have a more straightforward job converting these individuals into event participants.

Different Content for Different Channels

It’s critical to generate and curate the proper kind of content for each site if you’re posting on numerous social media platforms. Your material will appear forced, fake, and inauthentic if you try to post the same thing on each network. Instagram users, for example, anticipate a lot of visual content. So they want photos with a lot of impact and captions that aren’t too long. On the other hand, users on Facebook are eager to read longer content passages. On Snapchat, photos are also crucial, but they should appear unique and natural.

Wrapping Up

These social media tips and tactics are unique and compelling. You may have heard of some of them, but most have emerged in recent times. The social media wall is one of the most crucial parts of any social media strategy, and to create an engaging one, you must consider Taggbox. Taggbox is the leading social media aggregator that has brilliant customization and moderation features to make it the best in its field.