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9 Mistakes to Avoid While Developing E-Commerce Mobile Apps

Glitch-free experience and easy navigation scribes as the best app for your customer. This means that you have to push the UX/UI pedal harder and adapt to your customers’ changing wants and needs with time. However, it can prove to be a bumpy road to provide an e-commerce app that is both user-friendly and relevant. But you can easily avoid hurdles from your path and develop an app that your audience will enjoy using. Also, you can hire an eCommerce app developer who will help you by providing a glitch-free app and continuing front-end and back-end error-free services.

Mistakes to Avoid While Developing E-Commerce Mobile Apps

1. Compulsory Login or Registration

There are fair chances that your user will never look at your e-commerce app again if they have to register or login before buying or seeing a product or service. Here, you can give them the option of checking out without registering. This will promote a smooth customer experience.

2. No Personalization

Don’t you want your users to download your app and use it frequently? Then cater to them as an individual. Make them feel special. As a customer, you will expect that the app makes you feel special and your customers will expect the same from you. Below are few things you can consider for serving personalization:

  • Saving their past orders
  • Suggesting similar products/services
  • Sending personalized emails and notifications
  • Remembering their searches
  • Personalized dashboards
  • Saving their delivery and payment details

3. No Search Option

The search menu is a must-have feature for your eCommerce app. There are times when your customers are unable to find what they are looking for from your drop-down menus or don’t have enough patience to check all the menus. In such a time, you can make their experience a lot easier by adding a search feature. They just need to type in the product/service they are looking for instead of spending endless minutes searching, getting frustrated, and finally leaving.

4. Substandard Images

How do you take photos of your products? Because if you are not investing in a good photoshoot, you are making a mistake. Your displayed photos are a promise of quality. Crisp and clean photos attract more users to buy the product and trust your brand. While blurry and unclear photos will serve the opposite. Including the zoom, the option is also something you should add to your photos.

5. Poor Customer Service

Have you ever been in a situation where you called customer service and the service number keeps ringing till eternity but no one picks it up or an email that no one responds to? Your customers would feel the same frustration if your customer service is this poor. Do you know what all this results in? Your customers are waving a forever bye to your company. Your customer gives you highly sensitive and confidential information, like their credit or debit card number.

And if you do not respond to their request for clarity or help, then you have lost their trust and more potential customers forever. As they are probably going to tell all their friends never to use your services. And then those people are going to tell their friends too. You got the picture, right?

To avoid this situation, ensure that your contact information is up to date. Also, make sure that you have someone from your company who is going to pick up calls immediately and respond to the emails within 24 hours. Don’t just give your customer their products and wave them off. Create a relationship with them that encourages trust and loyalty.

6. Broken Links

An E-commerce app with broken links is like that rickety old car in your backyard that doesn’t run. Make sure all your links are working on a regular basis. Your links are like the compass for your audience. It guides them where they should exactly go.

7. Essential Functions Not Within Thumb’s Reach

Surfing on mobile phones while eating a doughnut or booking a cab with a handful of shopping bags is common these days. That’s a part of people’s multitasking routine – using the phone with one hand while the other hand is busy with some other task. And I don’t think I need to suggest you leverage this function in your online app. To fit the one-hand rule, you can bring the search bar lower down on the screen of your mobile e-commerce apps. You can even shift the cart, payment, and detail filing form near the screen corners.

8. Dodging Reviews or Feedback

Reviews or feedback are critical for any app’s fortune. If your users spare their valuable time writing a review, they either enjoy using your product or are disappointed with it. Reviews help you to understand the demand of your users for your product/service. This can help you to improve your mobile app strategy.

9. Not Testing Your App

Testing your app is one of the crucial processes in the app development process. Testing can reveal loopholes in your app after development, which you can improve before launching. Even if you are developing an app with the help of an IT company, there are chances that some companies don’t have a strong team or resources to test each app’s features and functions.

However, testing every mobile app perspective requires a dedicated app tester to analyze the app developer’s work. Failing to test an app can create a troublesome situation for an e-commerce store owner in case issues are not highlighted.

Wrapping Up:

Ecommerce mobile app development services are necessary for your business. Because if a glitch takes time to be noticed by your team and your customers cannot reach you to resolve it, then your app is, unfortunately, a failure with a downfall on the customer satisfaction graph. Eventually, that leads to a decrease in sales count too.

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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