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Best Plugins to Enhance the Functionality of Your E-commerce Store

Enhanced functionality is synonymous with a more enjoyable shopping experience. It means a smoother experience, more sales, and repeat business. The recent boost in e-commerce has made the online market more competitive for new businesses. Therefore, they must stay ahead of their rivals by embracing new trends and technology.

One such development is voice commerce. Research indicates that voice commerce will expand at a compound annual growth rate (CAGR) of 24.34%, or 55.68 billion USD, between 2021 and 2026. Therefore, we have summed up a list of the best five plugins that will increase and enhance the functionality of your online store.

Resultantly, it will help your customers get what they want quickly on your website and finally increase your chances to grab a sale. Keep reading, and let’s review the list of the best plugins for increasing and enhancing your website’s functionality. It will give your online shop the extra boost it needs to shine and attract more customers.

Plugin 1: Pagination & Infinite Scroll

Pagination & Infinite Scroll is our first plugin, which will enhance your customers’ browsing experience. It offers a wide range of comprehensive and customizable options.


  • WooCommerce Infinite scroll: Users can continuously scroll through content without having to click on pagination links.
  • Ajax-based pagination: Smooth and dynamic page loading without refreshing the entire page.
  • Load more button: Users can load additional content with a single click.

Users have complete control over the plugin’s settings, including the ability to:

  • Select the number of products to load initially
  • Choose pagination style and type
  • Upload custom “loading icon” for infinite scroll and load more button
  • Customize position and color for Ajax pagination and infinite scrolling
  • Enable the “Back to Top” button for improved navigation
  • Display the “Show Less” button when the Load More button is enabled
  • Customize Load more button text, background, and text color


  • Seamless navigation with options to load more content effortlessly
  • Users are more likely to explore further with infinite scroll or pagination, leading to increased time spent on the site
  • Simplified browsing encourages users to find and purchase products more efficiently, boosting sales
  • Tailor the browsing experience to match the brand’s aesthetics and preferences, enhancing the overall brand image
  • AJAX-based pagination ensures faster loading times, reducing bounce rates and improving SEO rankings

Plugin #02: Optinmonster

Optinmonster is our second-best choice among the plugins that enhance your online store’s functionality. It is a powerful solution for growing your email list, generating more leads, and increasing your annual sales.


  • Drag & Drop Builder: Customize templates effortlessly
  • Yes / No Forms: Boost conversions with interactive campaigns
  • Mobile-Friendly Popups: Engage users on smartphones
  • Custom Success Message: Personalize thank you messages easily
  • Canvas: Design custom forms without coding
  • MonsterEffects™: Choose attention-grabbing animations


  • Enhanced User Engagement: Increase conversion rates
  • Seamless Mobile Experience: Reach users on all devices
  • Brand Customization: Align forms with brand identity
  • Increased Conversions: Capture attention effectively

Plugin #03: Live Chat

Live chat is our third best choice to add extra and enhanced functionality to your e-commerce store. It is a powerful solution to enhance your customer care experience.


  • Live Chat offers a range of tools to facilitate real-time communication between businesses and customers
  • Users can preview messages before sending them, ensuring clarity and accuracy in communication
  • Save time by using pre-written responses for common queries or situations
  • Organize and categorize conversations for easy reference and management
  • Enrich conversations with multimedia elements such as images, videos, and emojis
  • Seamlessly share files and documents within the chat interface
  • Keep a record of past discussions for future reference and analysis
  • Automatically prompt users to re-engage if they become inactive during a chat session
  • Receive alerts for new messages or essential events within the chat system
  • Transfer chats to different agents or departments for better assistance
  • Collect feedback from users to gauge satisfaction and improve service quality
  • Embed a chat widget on your website for easy access
  • Direct Messages
  • Reach customers directly through text messaging
  • Handle inquiries via email within the live chat interface
  • Enhance communication with multimedia options
  • Communicate with customers on WhatsApp
  • Offer a dedicated chat page for customers to initiate conversations
  • Connect with Apple users through iMessage


  • Provide instant assistance and support to customers, leading to higher satisfaction levels
  • Utilize multimedia features and messaging channels to communicate effectively with customers
  • Save time and streamline processes with canned responses and chat management tools
  • Engage customers across multiple channels and offer personalized experiences
  • Analyse chat archives and feedback ratings to identify trends and areas for improvement
  • Reach customers wherever they are, whether on social media, email, or messaging apps

Plugin #04: AIOSEO

AIOSEO is our fourth option on the list of best plugins for enhancing your store’s functionality. It improves your store’s SEO, allowing your website to rank higher in search results.


  • Fully support schema markup to enhance search results with rich snippets, increasing click-through rates and traffic
  • Access tools to improve local SEO and boost rankings on Google Maps, crucial for businesses targeting local audiences
  • Automatically generate and update XML sitemaps to ensure search engines can crawl and index website content effectively
  • Generate video sitemaps to enhance visibility in Google’s video carousel widget and attract more traffic
  • Control how content appears on social media platforms like Facebook and Twitter to improve engagement and click-through rates
  • Receive suggestions for adding internal links and identify orphaned posts lacking internal linking for improved site structure
  • Analyze entire WordPress sites for errors and receive actionable insights to improve SEO performance
  • Easily create and manage redirects for broken links, preserving SEO value and user experience
  • Submit news articles to Google News for higher rankings and increased visibility
  • Customize instructions for web crawlers to ensure optimal indexing of website content
  • Gain insights to optimize content and improve conversions, maximizing revenue and ROI
  • Enhance internal linking and site structure with powerful breadcrumb features for better user navigation
  • Manage access to essential SEO features without compromising website control
  • Monetize blog content by customizing RSS feeds with credits, links, or advertisements
  • Check whether Google has indexed posts within comprehensive search statistics reports
  • Automatically optimize image attributes like alt text and title for better search engine visibility


  • Access a wide range of tools and features to optimize website performance and increase rankings
  • Improve search engine visibility with advanced SEO strategies and optimizations
  • Manage SEO tasks efficiently with a user-friendly interface and intuitive tools
  • Attract more organic traffic with enhanced search engine rankings and improved click-through rates
  • Maximize ROI with actionable insights and optimizations to boost conversions and revenue
  • Customize SEO settings and features to align with specific business goals and objectives
  • Save time with automated features and streamlined SEO processes, allowing focus on other aspects of website management

Plugin #05: Advanced Coupons

Advanced Coupons is our last option on the list. Let’s see what it has to offer store owners to enhance their store functionality.


  • BOGO Deals: Offer enticing Buy One Get One promotions
  • Add Products: Automatically add products with coupon codes
  • Loyalty Program: Reward points redeemable for coupons
  • Cart Conditions: Apply coupons based on cart contents
  • Gift Cards: Generate gift card products for customers
  • Auto Apply: Automatically apply coupons at checkout.
  • URL Coupon Codes: Apply coupons via specific URLs
  • Shipping Discounts: Offer special shipping discounts
  • Generate Coupons: Create bulk coupons effortlessly
  • Usage Restrictions: Apply restrictions for fair usage
  • Coupon Reports: Access comprehensive coupon insights
  • Usage Limits: Set advanced usage limits for coupons


  • Drive revenue with enticing promotions.
  • Encourage repeat purchases
  • Automate coupon management.
  • Customize offers for effectiveness.
  • Gain insights for future strategies

Final Words:

Let’s wrap up now.

According to our extensive research, the above-mentioned plugins are some of the best plugins. They will enhance the overall functionality of your e-commerce store, these handy tools offer lots of remarkable features. By using these plugins, your online e-commerce store can stand out, work more smoothly, and give customers a better shopping experience.

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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