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Types of Digital Content: 9 Types of Content That Exist?

So, what is this digital content? It’s a piece of information that is created to be delivered online. This could be a blog post, an online magazine article, a white paper, or an eBook. And it all has the same goal: reach, convince and convert.

If you’ve ever wondered what kinds of digital content exist and what kind of stories they tell, then stick around and find out in this article we have 9 types of digital writing we can hardly wait to share with you.

Get to Know 9 In Demand Content Types

It is a very broad term. It can be anything from a video to an article, or even an audio file. There are many digital content writing tools available for your help. But the most important thing is to have a good understanding of what kind of content you’re going to use before starting a project.

1. Text-based content (Articles/Blogs/Copywriting)

It is the most common type of content that exists. It’s also one of the best types of digital content for SEO because search engines love to index text-based writing. The majority of websites are built around text-based content (articles, blogs, and copywriting), which means this type is often used as a foundation for other types of writing.

2. Images-based content

Images are a great way to convey your brand’s message and have been used since the dawn of time. In fact, one of the first forms of publishing was an image. Today, images are everywhere: magazines, newspapers, and television all use them to tell stories and show us what’s happening around us.

Most digital marketing strategies include some form of imagery as part of their overall strategy. Images are used in social media posts, emails, landing pages, and other forms of digital marketing collateral. The most popular images are photographs; they evoke emotions and feelings in their viewers. Photographs can also be used to tell stories through the eyes of the photographer.

Some examples of images-based content are:

  • Photographs (nature, architecture)
  • Illustrations, graphics (drawings, cartoons)
  • Infographics (e.g., charts and graphs)

3. Video (videos can be used on their own or with other types of media)

Video is one of the most effective digital content types. It can be used on its own or as part of an integrated campaign. Video can be a powerful tool for explaining a process, demonstrating a product or service, showing off your brand, and more.

It’s also a great way to engage viewers and make them feel like they’re part of something special. Some businesses use video as their primary form of marketing, while others use it alongside other types of digital content such as blog posts, infographics, and social media posts.

4. Audio (music, podcasts, sound bites, and voiceovers)

Audio type is one of the most popular forms of digital content on the web today. It’s easy to understand why – people love listening to music and podcasts while they surf the web or get ready in the morning. An audio file can be shared through iTunes or SoundCloud, two popular apps that let people listen to music on their phones or tablets. Audio files also appear in email marketing campaigns as podcasts or sound bites.

5. Interactive content can be used for many different purposes

A quiz can help you find out more about your audience and what motivates them. A poll can help you understand what your target audience thinks about a certain topic or issue. A survey is another way to find out what people think about a product or service, as well as their preferences and interests.

An interactive form allows people to submit their contact details (email address) so that they can receive updates from you in the future. This type of form is often used on landing pages and websites that sell products or services online. It’s also useful if you want to collect customer feedback on specific issues or concerns such as customer service or product quality issues.

6. E-Books or white papers

E-books or white papers are written documents that explain a subject in detail, usually with an educational focus. They can be lengthy documents that go into depth on a specific topic or shorter pieces of content that cover only one aspect of a topic. You may say or topic area in more detail than it would be possible to do on social media or in blog posts alone (for example, in an ebook about how to create infographics). Remember the way we write a custom research paper for a specific topic.

Since they’re so detailed, ebooks are great for people who have very specific questions about a certain topic. White papers are often used in B2B marketing campaigns and provide detailed information about a topic. They generally contain statistics, charts, graphs, and other visual aids to support the written text.

7. Webinars

Webinars are usually hosted by experts in their field who teach you about the topic at hand. These webinars can be live or recorded and are usually free to watch once you register for them. Some webinars may require payment for viewing, but there are plenty that doesn’t cost anything to attend (unless you want to buy something from the presenter).

8. Infographics

Infographics are visual representations of data presented in an easy-to-understand format that’s easy on the eyes. They’re mostly used to communicate complex ideas through pictures along with the text.

It is making them ideal for marketers looking to explain their products or services quickly and efficiently. It is without using too much text or jargon that might confuse customers who aren’t as familiar with their industry as they would like them to be.

9. Social media posts

Social media posts are probably the easiest way to get started with digital marketing. They can range from simple images or text to videos and even live streams. They can be used to drive traffic to your website or blog, advertise products or services, and build relationships with customers and prospects – really anything you want!


Pretty much any company today that’s got an internet connection and a computer can record any sort of digital content. In reality, whenever you go online, there’s probably somebody somewhere putting out some sort of writing.

But with all of this writing being created, here we’ve split it up into nine basic categories that categorize the types of writing you’re the most likely to encounter as you browse the web and use your PC or tablet. Regardless of what you’re doing online, there’s a good chance you’ll run into at least one of these nine types of digital content.

Author’s Bio:

Jasmine Pope is a professional essay writer and blogger. She started her writing career in her college days and has published over 500+ articles on various websites. She is a self-motivated, hardworking, and talented individual who is always eager to learn new things. Her articles are well researched and proofread before being published.

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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