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8 Digital Marketing Tools to Boost Your Online Strategy

Do your marketing strategies seem not to advance? Do you spend hours doing repetitive tasks and looking to automate them? Do you want to measure the impact of your marketing campaigns more efficiently? Then you are right here!

In this list, we are going to show you some of the best digital marketing tools on the market. We want to help you save time, increase your productivity, and generate the best content. We have swept the web preparing this list, and we also use the vast majority of them in our daily work. With them, you will save many hours of work and, in some cases, hundreds of dollars in your marketing and sales tasks. Without further ado, let’s get started!

What are Digital Marketing Tools?

Digital marketing tools are those that help you manage, operate, monitor, and measure your marketing strategies and activities through different online channels. They include all those programs or applications for PCs and/or mobile devices that facilitate our companies’ administration and promotional activities. The vast majority operate as SaaS (Software as a Service), and monthly or annual subscriptions are paid.

Benefits of Using these Tools

Or, in other words, why continue reading this post? Well, very simple. All these apps or programs help you save the most valuable resource we all have: time. They bring together in a single interface that would take you hours manually. And don’t be scared, not all of them are paid. There are plenty of free and budget options to suit all budgets. In addition, it is not necessary to be a master of advertising, website programming, SEO, or photoshop. These tools help any professional in the digital age.

List of Digital Marketing Tools

We know that we do not always have the necessary budget to be able to pay an annual subscription to a SaaS (Software as a Service) for marketing and sales. So we will start with the apps or software that are either free or have basic plans without payment.

1. CloudApp

CouldApp is without a doubt one of our favorites to bounce ideas with colleagues and clients. With this desktop application, you can take screenshots, gifs, and videos of your screen like a professional and in a couple of clicks. And it doesn’t stop there. You can make annotations in a single interface that is very fast and easy to use. Do you want to share your catch? It’s really easy because each screenshot or video generates an automated link that you can share in seconds. Also, in the paid plans, you have access to longer videos and storage.

2. Coursera

It is a platform very similar to Edx as it also has the support of the most popular universities in the world, like Stanford, Duke University, and the University of Pennsylvania. It also collaborates with IBM and Google to offer training courses and specialized digital marketing and technology certifications. While many can be taken for free, you can also pay a fee for an official certificate. For courses with such a great curriculum and starting at $39 USD, it’s not uncommon for large companies around the world to turn to Coursera to train their employees.

3. DesignCap

If you want to make impressive presentations, you can no longer use PowerPoint (as comfortable and simple as it may be). In the midst of the design software boom, DesignCap stands out for its great versatility. In it, you can make presentations of Sales, Reports, Infographics, and electronic Flyers based on 100% customizable templates that are updated live. Unlike many of its competitors, you can add text or clipart and customize color palettes based on your brand’s official pan-tone. You can truly create marketing presentations and sales portfolios that you’d swear are designed in just minutes.

4. Hubspot CRM

As one of the best CRMs, Hubspot CRM has a free version and allows you to manage your sales funnel in a very versatile and simple way. You can manage all the details of your clients, measure your performance based on your own metrics, apply an incredible number of filters to your sales reports, keep track of all your contacts with each client, integrate a chatbot on your website e-mailing service, and much more. In short, it is a tool that helps you step by step to convert any lead into a customer.

5. Google Analytics

Google Analytics is a tool that does not cease to be essential for all SEO because it is free. If you’ve never used it, suffice it to say that you’ll be scared to know everything Google knows about you. But, on the other hand, as a website administrator, you have access to demographic data (gender, age, tastes, hobbies, etc.) of your visitors, as well as the time they spent on each page, their bounce rate, the exact keywords with which they came to your site, etc. There are hundreds of courses on Udemy where you can learn how to get the most out of it.

6. DesignEvo

DesignEvo allows everyone to create custom logos online without paying thousands of dollars to hire a designer without any installation. You can create a logo in minutes, even if you have no professional design skills. It offers millions of professionally designed icons and over 10,000 logo templates. Anyone can create a logo by choosing a template and customizing it. You will get a high-quality logo for websites, business cards, social media, letterheads, t-shirts, and more. You have complete control over how your logo will look. Increase your creativity to create a logo that is creative and unique. The possibilities are limitless.

7. Mailchimp

Surely more than one will be familiar with this company whose logo is precisely a chimpanzee. Mailchimp is the most popular option on the market and allows you to send beautifully designed e-mails to your leads in an automated way. You can also create specific lists. For example, you are sending a series of e-mails to users who show interest in your product for the first time. Or send a very different series of e-mails to current customers who would benefit from an upgrade to a complete plan. The process informs you of the percentage of e-mails opened and received. In short, it stands out for its friendly interface, and you can also start with a free plan.

8. Hootsuite

Hootsuite is by far the most used application for managing social networks and the best friend of millions of community managers worldwide. It is straightforward but compelling: concentrate and schedule your social media posts. In addition, it allows you to see all your content in an editorial calendar. And get the whole picture in a single view. A user’s basic plan starts at USD 19 per month, with ten social profiles and total posts. Check out more comprehensive plans to collaborate with more users and link more social accounts.


Tools for digital marketing there are lots. There are free and also for all budgets. We recommend always using them before committing to a payment plan. Fortunately, the vast majority of our present options allow you to try them for free. And remember: the most important thing is to find those that impact your productivity and profits. Did you like our list? Share it so that more entrepreneurs or colleagues of yours save time and money!

Alice Jacqueline is a creative writer. Alice is the best article author, social media, and content marketing expert. Alice is a writer by day and ready by night. Find her on Twitter and on Facebook!

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