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Transforming Mental Health Care for GenZ: Dr. Natanya Wachtel Explains Why Old School Therapy Approach Fails the Digital Generation



Our world is changing rapidly in all aspects our approach to personal and professional lives, along with health and emotional well-being, is the polar opposite of our parents’ or grandparents’ generation.

We can’t expect the old ways to work for GenZ, the digital natives who grew up in a world of smartphones and social media with unique challenges. Given the rising rate of mental health disorders among GenZ, there is a need to employ health interventions that suit the unique context of this digital generation. By this token, Dr. Natanya Wachtel’s initiative is worth mentioning.

A health and wellness expert with twenty years of experience in the industry, Dr. Natanya has made exceptional efforts to streamline access to food, health, and education. Her venture, New Solutions Network, a human-centric behavioral science-powered marketing solutions brand, has also become a platform for social betterment. She is also one of the Board Chairs for, an organization uplifting BIPOC females.

Possessing a knack for devising informed plans and solutions, Dr. Natanya became one of the founding partners of an AI mental wellness model aiming to revolutionize GenZ’s approach to mental health.

This application is helping GenZ build strength to tackle mental health problems while improving its digital experience. Dr. Natanya rightly notes that, unlike the previous generations, GenZ is heavily involved in the digital world. Nearly every person between the demographics of 13-25 has an active presence on many social media accounts if not all. The onslaught of information combined with the influence of watching the heavily filtered moments from people’s lives and a need for internet validation can make a person feel overwhelmed and uneasy.

Given such a context, is designed to give a personalized and wholesome experience. Dr. Natanya elaborates on the #tech4good initiative of the app, “What we decided to do is make tech better and design it to help. That is this “Tech for Good” movement that we’re a part of. Essentially, it’s trying to get a break from the chase for social validation.”

With its audio-journal feature, a person can record various thoughts and feelings that come to their mind. It becomes useful to detect the person’s mood and track their mental health. Dr. Natanya explains that the AI has several layers designed to pick on conversational clues, making the process effective. It also helps to connect with oneself in a world where our perception is defined by social activity on platforms like Instagram, Twitter, TikTok, etc.

Unlike other CBT apps, elevates Cognitive Behavioral Therapy and Acceptance & Commitment Therapy with a game theory-driven model which considers psychological and autobiographical reasoning to give an accurate reading of the user. The developers define it as a “psychosocial intervention that modernizes the care delivery and modern health ecosystem.”

GenZ needed a solid and practical plan to handle their mental health. Dr. Natanya and the team have answered the call with groundbreaking For its prominent role in #tech4good, the app was featured in Netflix’s The Social Dilemma, cementing its status as a leading changemaker.

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