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How to Provide World-Beating Customer Service

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Everybody is fighting to get the same customers. It seems that it is now a buyer’s market right across the board regardless of what kind of industry you are in, and you need to get the edge on all your competitors to seal the deal.

Work intensively on customer service to keep your customers coming back time and time again. Although you may not see much in the way of reward for working hard with your customer service at first, if you do a good job, you will see the results over time.

Word-of-mouth recommendation is the best kind of advertising there is on the planet. It is a well-known fact that businesses only hear when things go wrong. Humans, as a rule, do not like to give praise, and sometimes a prompt is needed. Maybe try asking your customers where they heard about your company. (This can also help you judge whether any paid advertising you are doing is actually working too.)

1 Take a Close Look at Your Website

Have a really close look at your website – make sure that it is user-friendly and easy to follow. Maybe put up a ‘meet the team’ area to make it a bit more personal to your company and update it regularly. It is always good to ask for feedback regardless of whether you get it or not, and a website is a good channel for doing just this.

Keep your feedback monitored and send a ‘thank you’ email to anyone who leaves a remark – even if it could be a better comment. Having a ‘contact us’ page is also a good idea. Ensure that it looks like a good web page and not just a blank screen with the word ‘contact’ typed at the top. It would help if you let the visitors know exactly what they are looking at, and being vague is not a good way forward, nor does it look professional.

2 Branded Email Signature

Installing a professional email signature is an excellent way to look professional and modern. A good company should always look its best in all that it does, and this also goes for emails too. Emails are widely used for business to customer, business to a supplier, and business to business communication in the world today. Using email signature software like the one offered by Rocketseed could give your emails that critical ‘x-factor’ and make your company immediately memorable to your customers.

3 Hiring a Professional Answering Service

Doing this can free up your frontend office (if your company has one) or making your telephone answering team sound a lot more professional (if you do not). By hiring a professional answering service, you will not have to have an employee sat answering the telephone all day long.

You and your team will be able to concentrate on the core business tasks they are supposed to be doing. Very few people like leaving messages on an answerphone, and even fewer like the automated mechanical voice that so many companies seem to opt for. Most people want to speak to a fellow human, and if you have a well-trained professional person with good telephone manners, you will see your customer service feedback soar.

Put these three tips into practice and watch your customer service climb to new highs.

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