6 Ingenious Lead Generation Strategies Using Instagram Ads

Every day, the average internet user spends 142 minutes on social media. Social media is rapidly being used by businesses to reach out to their target consumers and win market share. On the other hand, social media marketing isn’t only about raising brand recognition. Social media sites like Twitter, Facebook, Instagram, YouTube, and LinkedIn are ideal for exhibiting gated content, brand videos, email opt-ins, and other initiatives, allowing companies to funnel potential buyers into their sales funnel.

How to Use Social Media to Produce High-Quality Leads

If you’re looking to use social media to generate high-quality leads, we’ve got a few tried-and-true techniques that will help to meet your goals and put your company on the fast track to success.

Decide the Channel you Want to Focus on

Trying to create leads from the incorrect social channel is one of the greatest blunders marketers make. If you want to acquire high-quality leads using social media, you need to start by understanding where your target audience might be found. This social media behemoth may or may not be the best fit for your company. If you’re a B2B marketer, LinkedIn appears to be the most successful social media outlet. Each social media platform has its content strategy and target audience. As a result, it’s pointless to develop a lead generation plan for a platform where your target audience isn’t present. Using social media demographics, you can generate more leads and boost your brand’s online profile. In addition, social media management solutions may help you target the correct audience and produce excellent tips on social media.

Disseminate High-Quality, Timely Content

Your social media following is just as good as the stuff you provide. As a result, make sure you have a solid content strategy to help you create leads via this channel. Nothing beats user-generated content for boosting the trustworthiness and authenticity of your social media postings (UGC). In addition, consumer-created content can influence customers throughout the purchase cycle, according to the Stackla Consumer Content Report.

Most companies create user-generated content (UGC) on Facebook and Instagram. Marketers believe that user-generated content (UGC) acts as social proof and is more relevant to customers than brand-created material. Customers come to H&M’s online and brick-and-mortar stores due to the company’s #HMcampaign on Instagram, which encourages users and influencers to share their brand experiences. Another technique to get genuine leads is to combine user-generated content with cause-related information. Supporting a cause that matches your brand’s values evokes emotions in your audience and motivates them to take action and support the cause, resulting in increased brand awareness. For example, see how Adidas’ #runfortheoceans campaign sparked a worldwide movement to defend plastic waste.

It’s also beneficial to generate visitors to your blog from your social media pages. Promote specific blog entries and include links to gated material. If the material you provide is essential and relevant to your target audience, they will be willing to share their contact information to have access to it. The most successful way to generate leads is to use gated material such as white papers, webinars, case studies, industry reports, videos, and infographics. Visitors who fill out the form on your landing page to access your content are known as leads.

Use Social Media Advertising that is Specific to your Audience

Since social media platforms have access to user data, they are great venues for very effective and precise ad targeting and lead creation. In truth, social media advertising, also known as social media targeting, has a high conversion rate at a cheap cost. So it’s no surprise that global social ad expenditure is predicted to increase by over 18% this year.

Lead generation advertisements are available on the main social networks (Facebook, Instagram, and Twitter), allowing advertisers to acquire leads through targeted social media advertising. Businesses may choose a specific geographical region to reach a target demographic on Facebook and Instagram advertisements. Social channels have boosted their lead production potential by creating particular ad styles that let marketers generate leads straight from social networks and allow smart targeting.

For example, the Facebook lead ad structure allows prospects to contact a company without leaving the social media platform. Take a look at how WordStream makes the most of Facebook lead advertisements. The user is given an opt-in form when they click on the lead ad. The main benefit is that the user does not have to fill in the information manually. Instead, Facebook automatically fills in the user’s knowledge, simplifying the procedure and increasing the number of leads for the company. LinkedIn Lead Gen Forms, a similar technique for social media advertising, is also available. Because the data is pulled from the user’s LinkedIn profile, these forms make it simple for prospects to contribute their information. By targeting specific groups of potential clients on social media, you can increase your lead generation strategy.

Introduce Competitions and Giveaways

Contests and promotions, when done correctly, may produce high-quality leads for your company. In addition, social media competitions and sweepstakes allow you to communicate with contestants and get valuable information about their purchasing habits and lifestyles. On its mobile app, Amazon just launched a daily contest. Check out how the e-commerce behemoth uses Facebook to engage its fans and generate new leads for its website and mobile app by posting regular content updates. Running a social media contest is a terrific method to raise your brand’s visibility and grow your following.

Host a Google Hangout or a Live Video Stream

Hangouts on Google+ and live videos may be utilized to create leads on social media. You may, for example, use Google+ Hangouts to give a webinar to your audience once they’ve signed up for it using a simple opt-in form. You can also embed the replay webinar on your website and provide the link to your users when they provide their contact information.

Live videos, on the other hand, enable users to broadcast the most recent material to their audiences, therefore engaging them, collecting leads, and increasing brand loyalty. A recent poll conducted by Livestream and New York Magazine on live video and hiring react native developers found that live video is the most successful marketing and distribution tool. For example, if you’re an expert in your field, you might hold a Facebook Live Q&A session, encouraging your followers to discuss their problems. Later on, you may persuade them to join your email list by filling out an opt-in form. Similarly, you can broadcast a podcast recording that is relevant to your niche using Facebook Live.

Use Social Media Monitoring to Track your Progress

Monitoring the effectiveness of your social media marketing is one of the tried and true techniques to create quality leads from social media. In addition, the information gleaned may be utilized to improve your lead creation tactics. They use social listening, tracking audience interaction, conversations around specific themes, brand and competitor mentions, hashtags, and keywords. Targeted social listening may provide actionable information, allowing you to connect with your audience, learn more about them, and establish your brand as the go-to resource in your field. Discovering this data may assist you in generating new leads and guiding your subscribers through the sales funnel as quickly as feasible.

Conclusion

Many businesses turn to social media to raise brand exposure and grow their following. However, only a tiny percentage of them can turn their efforts into high-quality leads, increased conversions, and increased profitability. These tactics can assist you in experiencing and measuring the effects of your lead generation efforts, but keep in mind that leads obtained through social media are incredibly receptive and eager to receive your emails or visit your blog. Therefore, once you’ve generated prospects through this channel, follow up with them with efficient lead nurturing efforts.

Author Bio:

Prashant Pujara is the founder and CEO of MultiQoS Technologies. a backend development company where you can hire web developers for your business. He is in charge of the company’s commercial and delivery operations and strategic planning and strategy.