What are the Top SEO Trends for eCommerce Websites?

It’s no secret that SEO services for eCommerce websites are a critical part of their success. After all, what’s the point of having a great website if no one can find it? To ensure your eCommerce website is ahead of the curve, you must stay on top of the latest best eCommerce SEO services trends. Here are the top SEO trends for eCommerce websites that you need to know about in 2023:

Mobile-First Indexing

Google has been slowly moving towards a mobile-first index for a few years now. In 2023, it was finally going to happen. This means that Google will primarily use the mobile version of your website to determine your ranking in the search results. This is a big deal because it means you must ensure your mobile website is as good as your desktop website.

If you don’t have a mobile website, now is the time to create one. If you already have a mobile website, now is the time to make sure it’s up to par with your desktop website.

Secure Sockets Layer (SSL)

SSL is a security protocol that encrypts the connection between a website and a user’s web browser. SSL is important for two reasons:

• It helps protect sensitive information like credit card numbers and passwords.
• It helps build trust with users.

If you don’t have an SSL certificate, now is the time to get one. It’s a relatively easy and inexpensive process, and it can help you improve your search engine ranking.

User Experience (UX)

User experience has always been important for SEO. But in 2023, it’s going to be more important than ever. Google has been increasingly focused on delivering the best possible user experience. This means they’re paying more attention to website design, speed, and content quality.

To ensure your website is ready for 2023, you must focus on delivering a great user experience. Here are a few tips:

1. Make sure your website is fast
2. Make sure your website is responsive
3. Make sure your content is high-quality

Featured Snippets

Featured snippets are search results that appear at the top of the search results page. They’re typically used to answer users’ questions. If you want your eCommerce website to appear in featured snippets, you must ensure your content is optimized for them. Here are a few tips:

• Use Keyword-Rich Titles: Your content’s title should reflect the question you’re trying to answer.
• Use Plagiarism-Free Content: Google is very strict about featured snippets. If they detect that your content is plagiarized, they’ll remove it from the featured snippet.
• Use Short, Concise Content: Featured snippets are typically no longer than 40 words. Make sure your content is short and to the point.

Artificial Intelligence (AI)

AI is a big buzzword in the tech world right now. And it’s starting to have an impact on SEO. Google is using AI to help them understand users’ search queries better. This means they’re able to provide more relevant and accurate results. To make sure your website is ready for the future of SEO, you need to start using AI. There are a few ways you can do this:

• Use Google’s RankBrain Algorithm: RankBrain is Google’s AI-powered ranking algorithm. If you want your site to rank well, you must ensure it’s optimized for RankBrain.
• Use Voice Search: As mentioned earlier, voice search is powered by AI. If you want your website to be found via voice search, you need to make sure it’s optimized for it.
• Use Schema Markup: Schema markup is a type of code that helps search engines understand the content on your website. By using schema markup, you can help Google’s AI understand your content better.

Accelerated Mobile Pages (AMP)

AMP is a Google-backed project that’s designed to make mobile web pages load faster. AMP pages are basically stripped-down versions of regular web pages. They’re lightweight, and they load quickly. Google has been increasingly favoring AMP pages in search results.

In fact, they now have a dedicated AMP carousel in the search results. If you want your eCommerce website to appear in the AMP carousel, you must ensure your pages are AMP-compliant. Fortunately, several tools and resources can help you do this.