Hala Abdallah, known online as The Hala (@thehala), is a Saudi designer, Instagram creator and entrepreneur. She founded OFA, a fine jewelry brand based in Dubai. Her name is also written as Hala Abdullah and, in some profiles, Hala Alasmari. A reputable source has not confirmed her date of birth, so this profile does not give an age.
| Name | Hala Abdallah (also spelled Abdullah; profiled as Hala Alasmari by Harper’s Bazaar Arabia) |
| Known as | The Hala (@thehala on Instagram) |
| Nationality | Saudi |
| Profession | Jewelry designer, entrepreneur and Instagram creator |
| Education | Architecture at Otis College of Art and Design, Los Angeles; jewelry design training at the International Gemological Institute |
| Brand | OFA (“One For All”), launched in 2020 |
| Based in | Dubai, working between the UAE and Saudi Arabia |
| Date of birth / age | Not confirmed by a reputable source |
| Net worth | Not disclosed |
The Hala Abdallah is a Saudi creator who first became known through Instagram. Grazia Middle East profiled her as an Instagram and YouTube star, and Harper’s Bazaar Arabia describes her as an influencer who became a designer and entrepreneur. She studied architecture at Otis College of Art and Design in Los Angeles, and Grazia Middle East places those studies between 2010 and 2014.
She did not stay in architecture. After graduating she studied jewelry design at the International Gemological Institute, as Harper’s Bazaar Arabia reports, and then moved into designing her own pieces.
Some biography sites list a birth date for her, but we could not find one in any reputable interview or news profile, so we do not repeat it here. What the sources do confirm is her adult career: she studied in Los Angeles in the early 2010s and launched a business in 2020. If she shares her birthday publicly, this page will be updated.
OFA stands for “One For All.” Arab News, Harper’s Bazaar Arabia and MADAME Arabia report that the brand launched in 2020, and MADAME Arabia says she moved to Dubai that year to start it. One older Arab News interview gives 2017, so treat the exact start date with some care. Her pieces are made in 18k gold with gemstones and are produced with artisans in the UAE.
The brand’s best-known design is built around the Arabian sword, a symbol of strength and pride that she reworked with a feminine look. Her collections have included Foug, a green onyx line released for Saudi National Day, and Selene, a collection inspired by water. You can read more in this Arab News review of OFA.
Her path is similar to that of other creators who turned an online audience into a business, such as fashion designer Nikita Karizma and actress Naimal Khawar, who also built a personal brand around style and beauty.
Hala Abdallah has not disclosed her net worth, and no reputable outlet has published a verified figure. Figures on bio sites are guesses. Her main business is OFA, but its finances and her personal income are private.
Hala Abdallah, known online as The Hala, is a Saudi jewelry designer, entrepreneur and Instagram creator. She is the founder of OFA, a fine jewelry brand based in Dubai.
Her age has not been confirmed. Some bio sites list a birth date, but no reputable interview or news profile confirms it, so we do not state an age.
Hala Abdallah is Saudi, and Arab News describes her as dividing her time between the UAE and Saudi Arabia. Her brand OFA is based in Dubai and draws on Saudi heritage in its designs.
OFA, short for One For All, is a fine jewelry brand she launched in 2020. It makes 18k gold pieces with gemstones, built around a signature Arabian sword motif, with collections such as Foug and Selene.
She studied architecture at Otis College of Art and Design in Los Angeles, then trained in jewelry design at the International Gemological Institute before launching OFA.
Hala Abdallah has not disclosed her net worth, and no reputable source has verified a figure. Estimates on bio sites are unsourced.
Last updated: November 3, 2026
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