8 Social Media Lead-Generation Ideas to Try Next

Are you looking for social media lead-generation ideas to boost your sales? Then you have come to the right place as in this blog, we will share the tried and tested ones. Continue reading to find out what they are.

In this digital era, social media has been a powerful tool for businesses to connect with their target audience on a mass level at a minimal cost. And this is why they are part of many lead-generation strategies. Unlike traditional ways, where companies used to do cold calling or send newsletters, now they have more channels to interact with their customers one-on-one. This facilitates the establishment of long-term relationships and draws potential customers into the sales funnel. However, to make the most of social media channels, the key lies in implementing the correct tactic at the right time.

In this blog, we will share the 8 best social media lead generation strategies that will help you in boosting your sales and multiply your ROI.

So, let’s get started!

How does social media boost the lead-generation process?

Whether you are looking for residential solar leads or commercial ones or any other specific type, implementing social media marketing strategies helps you spot keenly interested customers in your business. You can then further nurture them and win their loyalty.

The following are some reasons why businesses use social media as a potential tool for their lead-generation process:

• Reach out to a mass audience: As of June 2023, social media had around 4.9 billion users globally, and this number is going to increase exponentially. With this number, you are going to reach a broader audience than ever before.
• Increase brand awareness: By sharing relevant content with your followers, taking feedback from them, and prompting responses, you can build an active user base for your business and increase your brand credibility.
• Drive more website traffic: Since social media is home to active users, once you have succeeded in building a loyal fan base, they will organically direct traffic to your website for your services or products. This will result in more business leads and, ultimately, more sales.

Best social media lead-generation strategies to take your business to the next level!

Be it a B2B or B2C business, following social media lead generation tactics will help you in building long-term healthy connections and eventually turn them into potential sales. So, let’s dive into them.

Optimizing your social media profile

Whether you are using Facebook, Instagram, Twitter, or whichever platform you are using, make sure your social media handles are well-optimized. So that if a user lands on your profile, they get an exact idea of what your brand is all about and how they can connect with you.

To optimize your profile, do the following things:

• Add a catchy one-liner in your bio that reflects your brand identity, a website link (if any), or use tools like Linktree to add multiple clickable links that will direct your audience to a specific product- or service-oriented page.
• Provide contact information, such as an email or phone number, so that your customers can directly contact you.

Use social media proof in your feed

Everybody wants social proof. This is how they can learn about your brand’s credibility or image in the market. And putting testimonials or customer feedback into your feed can help you achieve that. From nano-influencers to micro-influencers to big celebrities or brands, all are using this strategy to grab the attention of their followers and build a loyal customer base. Some of the very renowned names include Hubspot, GoPro, BaseCamp, and more.

Try to experiment with different types of creative posts or stories that demonstrate how customers are satisfied with your services or products. This will help in persuading your prospects to go for your offerings. But make sure you are only adding the real reviews, not the fake ones. People are very smart, and they can easily sense which things are real and which are not.

Run paid social media ads to acquire more leads

According to Gartner’s report, chief marketing officers are spending 66% of their total ad marketing budgets on running social media advertisements. And why should they not? Running paid ads collects real-time insights and uses them to direct the content toward the targeted audience. This helps you get the most out of your paid social media campaigns while saving you time and resources at the same time.

So, if implemented in the right way, it can become a massive lead-generation tool for your business. And following are the points to consider to make your ad campaign successful:

• What are you expecting from this ad campaign? Are you looking to increase your brand awareness, promote your products, or just have an interactive session with your audience?
• Connect all your channels to one place where you are getting the best ROI. And then monitor them, and if needed, mold your campaign accordingly.

Run a social media contest for boosting engagement

Running engaging contests on social media channels is a great way to interact with your audience and increase brand awareness. If implemented successfully, they can pour leads into your sales funnel and lead to monetary outlays. Take the example of IKEA, an affordable furniture solution delivery company that gathered leads globally from their irresistible social media visuals. They now have zillions of followers on Facebook, Twitter, and Instagram.

Here is how you can make the most of your social media contest:

• Set a SMART (specific, measurable, achievable, realistic, and time-bound) goal.
• Choose a social media platform that meets your goals.
• Decide what to give away in the last.
• State contest rules in your feed.
• Create your own hashtag and let your audience use it on social media.
• Announce the winner and monitor the results.

Run retargeted ads on social media

Retargeting ads on social media is a great way to win back lost prospects and is 10 times better than other marketing strategies. For instance, let’s say someone landed on your social media handle or your website and clicked on your CTA form but couldn’t complete it for some reason. So, retargeting them can persuade your customers to complete their sign-up process and convert them into potential leads. Additionally, you can take advantage of ad retargeting to perform the following actions:

• Retarget people who regularly read your blog posts but haven’t subscribed to your newsletter.
• Retarget people who have inquired about your product but have now gone into passive mode.

So, try to run different types of retargeting ad campaigns with different objectives based on your previous audience’s behavior and generate social media leads.

Drive sign-up forms with the collaboration of social media influencers

Another great way to generate social media leads is to implement an influencer marketing strategy. There are different categories of influencers, from nano to micro to macro to mega celebrities. You can form a bond with them based on your targeted audience and budget. This is the most powerful and fruitful strategy these days to build your brand’s credibility and maximize your conversion rate.

In fact, according to a survey, more than 40% of Twitter users felt convinced to buy a product after seeing a tweet from an influencer. So, if you really want to uplift your social media leads, then you really need to harness the power of influential marketing.

Host webinars to connect with your targeted audience

Hosting virtual webinars is yet another way to connect with your potential audience on a one-to-one level. Here, you can run a Q&A session, and with the expertise of your professionals, you can answer their queries, clear their doubts, and convert them into loyal customers.

Also, webinars are a great way to know who is genuinely interested in your products. And to get the best out of them, you can even send the recordings to those who could not attend your webinar. And last but not least, add a CTA button, like the sign-up button for your courses or the consultation services, at the end of the conference.

Run a social media referral campaign

Did you know that more than 90% of people are more likely to buy products or services based on their close friend’s recommendations? That’s true! Running a referral campaign is a great way to spread the word about your brand, and the best part is that you are not even directly promoting it. This word-of-mouth marketing campaign connects more people with your brand and skyrockets your sales funnel.

Almost all brands are using this tactic in their lead-generation strategies and getting benefits from it. To get the most out of this tactic, create an enticing offer for both the referrer and referees, like cash back, redeemable reward points, or a gift card. Now run these referral programs on all your social media channels; this will give a boost to your customer base.

Final Words

Facebook, Twitter, Instagram, Snapchat, and LinkedIn are all great platforms to boost your social media leads. But keep in mind that this is a lengthy process. Everyone is scrambling to produce high-quality leads as a result of constantly shifting industry trends and algorithmic landscapes. To make your social media marketing strategy successful, go by the advice given above and continuously learn new things.

Author Bio:

Aryan Tiwari is a dedicated SEO executive in JoomDev, one of the rapidly growing IT companies. He is passionate about SEO and content marketing. He has helped many online businesses to rank better on search results.