You have a great website and quality content, but even then, your content is not ranking on the SERP page. Well, that’s a common problem. Millions of pieces of content are published on web pages daily.
From big businesses and small enterprises to start-ups, almost every organization opts for content marketing. So, making your content rank is getting harder these days. And, you have to make an effective SEO strategy for that purpose.
Especially when it comes to software development companies, traditional SEO is not enough. You need to opt for SaaS SEO. In this article, we will discuss what SEO strategy for SaaS is and a step-by-step process to create an effective strategy.
What is SEO for SaaS?
SEO for SaaS is a search engine optimization strategy, especially for software-as-a-service companies. It is the process of promoting the SaaS products and boosting lead generation through content. SaaS SEO strategy is quite similar to SEO. However, the approach changes the whole game. The SaaS strategy is specially focused on reaching the relevant audience and creating a funnel so that the reader ends up signing up for their products or services.
How to Create a Result-Driven SaaS SEO Strategy
The basics for traditional and SaaS SEO remained unchanged. However, the process for keyword research, content creation, and promotion is different. From creating content to SEO techniques, let us discuss the step-by-step procedure for creating an effective SEO strategy for SaaS.
Development of Content for SaaS
You may have heard of the popular phrase, “Content is the king,” which is true, especially regarding SAAS writing. Content takes you to your potential customer. So, the first step is to create an effective content strategy. Here are factors to consider for:
- Know your audience: Firstly, have a clear idea of what your target audience is. Millions of people are searching their queries on Google every second. Identifying your relevant audience and what they are searching for enables you to develop content accordingly.
- Set specific goals: Every business has its own goals and expectations for content marketing. Have a clear idea of your goals and set the KPIs so that you can evaluate SEO results.
- Keep your product in mind: Always make the content focused on your product and services. Write on the topics directly or indirectly related to them.
- Raise a Problem: Know the pain point of your audience and clearly understand what problem your target audience is facing. And how your software, product, or services can help them simplify their problems.
- Videos, images & case studies: The most important element of SaaS writing is to make the content more informative and valuable. Make the best use of case studies, screenshots, images, or videos to give your audience a practical experience.
- Develop a comprehensive Keyword plan: The most crucial component of SEO strategy for Saas is keywords. Keywords can also be defined as search queries, or you can say the topics on which your website appears on the SERP pages. So let us discuss how to make keyword strategy for SaaS:
- Keyword Research: Keywords can be defined as the queries your target audience is searching for. There are numerous paid and free SaaS SEO tools available for keyword research, like Semrush, Google Keyword Planner, keyword tools, ahrefs, etc. You should go for low-difficulty and average-volume keywords. However, its relativeness to your product matters the most. Also, include secondary and related keywords in your content.
- Competitor Analysis: Keep track of the keywords your competitors are targeting and analyze their SEO growth strategy. You can use keyword tools for competitor analysis. These tools provide an overview of what your competitors are doing so that you can learn from their strengths and use their weaknesses.
- Keyword Cluster: One key element that differentiates SaaS SEO strategy from traditional SEO is the keyword cluster or funnel. It is a well-structured way of using keywords throughout the writing. Under this, a funnel is created from problem-targeting to problem-solving. So, the reader ends up subscribing to a service or demo account or whatever the objective is. Here is how to do that:
- Top Funnel: The top funnel starts with the keyword that introduces the topic. Like, what is digital marketing, what are the types of digital marketing, etc.
- Middle Funnel: After providing the basic information on the topics, you can use keywords like the need for digital marketing, benefits, or problems in the middle funnel.
- Bottom Funnel: Now you have provided the basic information, and raised a problem or need for your product. So, in the end, you can provide a wrap-up with how your product is used to solve that problem. You can use keywords like Top digital marketing tools, services, how to do digital marketing with fewer resources, or whatever problem your product solves in this funnel.
- On-Page & Technical SEO for SaaS: You have created quality SaaS content at this stage, but quality content is not enough for ranking. The real task begins after the creation of content. Your content will appear on the SERP, so you have to make it search engine-friendly. So that when the user searches the keyword on the page, your content will appear on the top. Here are the top SaaS SEO factors to look for:
- URL and Meta Data Optimization: Keep your meta title and meta description following the guidelines. Also, maintain the length of the URL and use the relevant keyword in it.
- Keyword Optimization: Keep the keyword density of 1 to 1.5 % in your content. Avoid keyword stuffing for a better and greater user experience. Also, spreading keywords all over the content is a must.
- Image Optimization: Well, if you are using media files, images, or videos, then optimization is a must. Resize, compress, and rename the alt text accordingly.
- Voice Search: The ratio for voice search queries is increasing these days, so make sure your website is voice-search optimized.
- Internal Linking: Linking is crucial to optimizing your SaaS SEO strategy. Internal linking is linking the content from other pages of your website. It helps to provide a good user experience and also helps in indexing.
- External Linking: Provide outbound links to other sites on your page. It ultimately helps in indexing and increases the authority of your page over others.
- User Experience: Overall, aim to create the pages with a great user experience. Work on mobile responsiveness, speed, navigation, and call-to-action features.
- Monitoring and Analysis: SEO is a continuous process, especially when you are doing it for SAAS companies; the process is incomplete till you achieve the desired results.
So make the best use of Google Analytics, Google Trends, Search Console, and other tools to monitor the performance of your web pages. And make changes according to the findings.
Also, keep track of clicks, engagements, leads, and conversions so that you can evaluate the effectiveness of results. Suppose you aim to make the audience subscribe to a free demo account of your services. So, in this step, you will check how many people opened the demo account after visiting the page.
Wrapping Up
SaaS SEO Strategy is helpful to reach your target audience and boost your sales, especially in the world where people are looking for solutions on search engines. Every click is essential as even if a person does not make a purchase, the person is at least finding out about your services. So maybe in the future, they can be your potential customer.
Also, ranking on the SERP page may look hard, especially with too much competition. However, many business organizations fail to opt for a result-driven strategy. And that’s where you can stand out from the crowd by following the above effective plan.