8 TikTok Facts Every Marketer Need To Know To Work With Creators

Start Over Facts About TikTok:

In 2016, TikTok was initially launched as Duoyin. It partnered with musical.ly in 2018 and is now controlled by parent company ByteDance. Several marketers have analyzed the app with Vine, added short-form video applications that Twitter bought in 2012, which closed down some years later.

TikTok’s social media network lets the users build, share, and edit 15-sec videos with built-in tools and effects to include special effects or music. Users can also merge several video clips for up to 60-sec in length. There are two different methods for marketers to use the content using TikTok:

For You: TikTok algorithm feeds your videos depending on your activity.
Following: It is easy, video makers you could follow.

Here, we have discussed some of the TikTok facts that every marketer needs to understand before working with the TikTok creators.

Fact 1: Who Uses TikTok More Effectively:

Meanwhile, it may look like everyone is on TikTok. But now we all have got plenty of time on our hands. And that’s not precisely the scenario. Moreover, it does not extend even after the pandemic, we consider. Based on research from GlobalWebIndex, there are approximately 60 million U.S. monthly active TikTok users, and about half of them ranging from the age limit of 16 to 24 years old. And this means 76% of every 16-24 years old in the U.S. are utilizing TikTok that has probably increased within recent weeks.

Fact 2: How Does TikTok Creators Suit Your Required Strategic Ideas:

As TikTok established for faster usage of entertaining the social media world with your video content, it’s the ideal breeding ground for influencers. Precisely anyone could make a video post that makes your clips go viral with maximized video views for TikTok by creating a perfect exposure. After which collaborating with influencers provides an ideal advantage for your brands.

Of the TikTok content in that post, regular users are responsible for nearly 50%, well-known influencers and star celebrities for 46%, and a brand range of 4% of every post. What’s essential is the total engagement rate, which is the audience retention rate than any influencers produced comparing their other famous social media platforms.

Say, for example, Arian Grande’s Instagram followers and their engagement over the TikTok influencer Loren Gray is well-known. You can check that Arian Grande possesses a massive follower and the capability to attain a more extensive IG user range. Loren Gray’s content of TikTok generates more video views for every post.

And this example is not only working for influencers alone. By measuring data from the Creator Marketplace, you can check that TikTok influencer regularly massively has a higher range of video views. It shows that TikTok’s trending and organic reach are advantageous to the brands looking to collaborate with the influencers.

Fact 3: Working With Creator Marketplace:

TikTok has got its Creator Marketplace; anyhow, it’s presently in Beta, and you should be inviting the people to take part in the app. Fortunate for you, we have access to the Beta if you are fascinated.

We have identified the marketplace as very useful and advanced from experience than any other platform’s creator networks. Users can find their target audience and niche and have the potential to check previously sponsored ad posts from the influencers.

Note: It is only an estimated 2K creators in the marketplace at the time; then, the number of audiences will include in the future.

Fact 4: Influencer Rate On TikTok:

While Influencer prices are increasing over the industry, TikTok influencers are entirely inexpensive. For instance, our latest research indicates the cost per viewable impression for the Instagram influencer ranges from $40 to $110. Meanwhile, TikTok influencers go from $0.50 to $5.00 for every video view.

When providing any influencer’s compensation for their work, be assured to consider the production time it takes to make the content and how much content you need the influencer to generate.

Fact 5: Know About FTC Disclosures On TikTok:

When it comes to having influencers aptly by revealing their partnerships, ideal practices from other social media platforms should translate over TikTok. That involves the concept that every content should be marked-up in the caption of the TikTok post. It can be a challenge when the audio track is used in the range. Yet as different videos can be merged within the first video, it reveals the video content post on TikTok sponsored.

Fact 6: Plans for Enabling TikTok Influencers:

By a higher chance to motivate influencers on TikTok, here are some ideas for regulating these partnerships.

Start Q&As:

By utilizing a voice over the audio track, the question is posed. The influencer is attractively demonstrating the replies by jotting at objectives, overlays, and person; what’s more captivating and specific to TikTok that once an audio track effect has made in the platform. Others can make use of the soundtracks and then remake their versions of their creative videos.

Prompt for Tutorials:

Influencers showcase faster tips and tutorials for people to study from TikTok videos post. It is very famous with fashion, food content, and beauty right now.

Provide A StoryBoard:

Make a storyboard or content pattern type that several influencers can follow. For instance, say, give your influencers the same product and prompt them to create original video clips that follow a similar pattern.

Deliver Original Music:

Even though it might be sound intimidating, make use of the platform to create an original and imaginative music track that influencers feature in their content.

Initiate A UGC challenge:

TikTok is very much famous for challenges and motivating users to make their content in participation. Influencers are ideal methods to begin challenges and support, expand the message, and encourage others to participate.

Fact 7: Brand Watch-Outs:

While using TikTok, there are three leading watch-outs brands should be aware of before starting an influencer ad campaign:

1. UGC content
2. Terms and services
3. Target the precise result on authenticity and speed of the TikTok content.

Fact 8: Analytics of TikTok:

As TikTok is a brand new social media platform, its scaling abilities are fundamental. Make sure you have got a Pro Account as a TikTok marketer for your brand and suggest to your influencer or content creators to upgrade into Pro account to make more valuable insights.

Because TikTok is a new channel, their measurement capabilities are very basic. Be assured you hold a Pro Account for your own brand and suggest to your influencer collaborators that they upgrade to Pro to access more valuable insights.

If you don’t possess a pro account for TikTok? You can’t target audience insights, yet other than that, you can check views, likes, and comments of the content. Moreover, if you are not working within the creator marketplace, you need to manually grab the metrics.

Also, pro account, you are able to push much more into the content. Additionally, above, you could check the total shares, total playtime, traffic sources, and average watch time.

Author Bio:

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.