5 New Features for SEO That Are New in 2020

The importance of well-developed SEO marketing tactics is hard to deny. It’s a guarantee to reach potential customers via search engines. Probably the most popular one at the moment – Google – is constantly posing new challenges.

A depressing fact is that brands struggle to overcome them. According to Gartner’s survey, almost half of the respondents lack a discernible or cohesive search strategy. They don’t correctly identify what benefits their business most of all. To avoid such a path, you have to determine your SEO best practice and match it with relevant trends. Since there is no panacea for the former, we will help you with the latter: SEO trends in 2020.

CTR and Dwell Time

Dwell time, and Click-through rates (CTR) are becoming two crucial ranking factors in 2020. Basically, they show how well you manage to satisfy a web searcher. CTR identifies the number of people clicked on a link from the number who saw the SERP. Dwell time shows the amount of time a user spends on the website.

The two factors are directly connected with the quality of content. If it satisfies with user’s needs, you will have a huge CTR and long dwell time. It’s expected that search engines will value dwell time more, especially in 2020.

Snippets

Google is working hard on providing the best user experience. Although the search engine is dominating the niche, it doesn’t stop development for a second. In recent years, the company has launched Featured Snippets. It’s worth mentioning that users like them a lot.

One can find the featured snippets above the number #1 organic result (usually, it’s referred to as “Position 0”). What helps to take advantage of the feature? Answers to commonly asked questions. However, that’s not it. For them to appear at the top, they must be of top quality, according to Google’s evaluation.

User-Focus Optimization

Many specialists highlight the importance of a user-friendly approach. For instance, a successful SEO strategy example in 2020 implies user-focused optimization and the technical delivery of content. It means that a brand reassesses user access points to search and aligns content with that.

Clean architecture and content delivery are becoming two major spheres for improvement due to the wide variety of search settings. Moreover, it’s better to focus on writing content to user intent.

Expertise, Authoritativeness, Trustworthiness (E-A-T)

Although it may surprise you, the overall company’s reputation is among SEO demands 2020. Specialists expect Google to pay greater attention to it and E-A-T (Expertise, Authoritativeness, and Trustworthiness) of a company or individuals who publish the content.

Companies with a poor reputation are likely to struggle more in the SEO arena. What poor reputation implies? Anything from customer service issues to trust issues. As for the trust issues, companies are evaluated in terms of feedback and reviews, as well as security issues of the website.

Voice Search

Anyone who provides digital marketing services in New York or any other location will tell you that voice search is no longer a luxurious addition. It’s a must in 2020. With the deep mobile and voice assistant penetration, users stop typing and start talking.

However, even if they do type, they are likely to do this the way they speak. It means different wording. So, the common search query will be “Can you find the closest grocery near me?” rather than “groceries in New York”. You have to consider that to maintain a decent ranking.

What do you think about the best SEO strategy for small business? Share some ideas with us!

Author Bio:

Tim Absalikov is one of the leading SEO experts in the country. He specializes in on-page optimization, link building, UI, and UX considerations, as well as a keyword search. Moreover, Tim understands how to integrate additional channels like social media in a marketing campaign. He has worked with leading companies from many industries.