Magento is an open source e-commerce platform, written in PHP, that allows businesses to build and manage flexible, scalable online stores. However, in 2018, it was acquired by Adobe Inc. for $1.68bn. Let’s know in depth about Magento, its numerous benefits, and steps to build an eCommerce Website using Magento, and hire an eCommerce developer for more expertise, guidance, and support.
Benefits of Magento for eCommerce
Magento plays a crucial role in creating and building websites for e-commerce. Let’s know some of them.
- Versatile Content Management: Magento content management is versatile, and it manages a vast amount of content. You can use it for creating blogs, pages, product descriptions, and more. If you really want to be creative and more customized, you can use Magento’s landing pages. Magento makes it easy to manage your store’s content with its interactive and intuitive UI.
- SEO friendly: Magento’s platform helps in organic search rankings and increases visibility. Its advanced features, such as customizable URLs, metadata, sitemaps, and faster page loads, help eCommerce businesses to reach and connect with vast audiences and help them drive towards success and growth.
- Mobile Friendly Configuration: We are familiar that there is a large population of mobile users, so all e-commerce stores need to be mobile-friendly. Magento comes equipped with a responsive design that automatically adjusts your store’s layout to provide optimal experiences for mobile users. Magento platforms offer separate tools specifically for creating a unique mobile app for your store.
- Scalability: Magento includes advanced features and helps in scaling the business. It includes features like full page catching and indexing, which can boost store load faster and run more smoothly. Magento 2 can easily store a vast traffic volume without any slowdown or performance issues. And if you ever need to scale up your business, Magento makes it easy to do so without any major disruptions.
- Integration of Third-party: As third-party integrations, like payment gateway features, enable your users to purchase any product. Additionally, it also helps you store operating costs by allowing you to take advantage of discounts and promotions from these third-party integrations.
- Saves your time and money: Magento is a time-consuming platform that saves you time and money. You can manage your store inventory, orders, customers, and more from one central location. However, the Magento platform is constantly being updated with new features and functions, so owners don’t have to worry about their store being updated.
- Customize your security permissions: Magento doesn’t just allow users to customize its functionality. Users can also customize their store security permissions.
Steps to Build an eCommerce Website Using Magento
Here’s a step-by-step guide to craft an e-commerce Website using Magento 2:
Plan Your Store:
Define your business plan, niche, target customers, and product range. List required features according to the market demand, such as payment gateways, shipping options, multi-currency support, and more. There are basically two platforms, as Magento has been acquired by Adobe. If you want to build a free craft with Magento, as you want to enjoy more features and functional updates, craft with Adobe, which offers a paid version.
Set up hosting and Domain:
Choose a reliable hosting provider optimized for Magento, such as Cloudways. Get registered for your domain name. Make sure that the server meets requirements, including PHP, MySQL, and more.
Install Magento:
Install Magento Open Source from the official Magento website. Install via composer or use the hosting provider’s click installer. Configure all basic settings such as Domain name, admin panel URL, Local, Timezone, and currency.
Choose and Install a Theme:
Choose a responsive Magento theme, free or premium, from Magento Marketplace. Install the theme via the Admin panel or manually upload. Also do customize the layout, design, and branding to your business.
Add Essential Extensions:
Magento is powerful, but extensions boost out functionality.
- Payment Gateways: UPIs such as PayPal, Phone Pay, and more.
- Shipping: DHL, FedEx, and more.
- SEO & Marketing: Mageplaza SEO
- Security and Performance: CDN support
Configure Store Settings:
Set up settings: Catalog structure (categories, sub-categories, product attributes). Configure all the tax rules, currencies, languages, shipping zones, and payment methods. Also, enable SSL certificates for secure transactions.
Add Products:
Add product categories to the list like MEN, WOMEN, KIDS, and more. Additionally, add details: Name, Stock Keeping Unit, price, description, images, and stock. Use simple, configurable, virtual, or downloaded products as per needs.
Test Your Store:
Regularly check the store payments, shipping, and product search for a smooth flow of operations. Test on desktop, mobile, and different browsers. Also, check for performance speed.
Launch the website:
Launch the website and ensure to regularly check the performance and scalability of your website. Announce launch via email and social media.
Maintain and Optimize:
Maintain analytics and improve impressions.
Conclusion
Crafting an eCommerce website with Magento 2 is a structured process that requires planning, setup, customization, and continuous optimization. From choosing the right technology stack and theme to configure store settings, adding products, and testing thoroughly before launching, each role plays a crucial role in crafting a seamless shopping experience. Magento’s platform is one of the best platforms for crafting an eCommerce business of all sizes.
